Table 1

Main research on consumer privacy concerns

StudyContextTheory usedAntecedents of privacy concernsJourney typeOnline antecedents included
Lu (2024) Mobile bankingPrivacy calculusPerceived benefits and risksOnline onlyOCX (✖), e-trust (✖), e-satisfaction (✖)
Nguyen et al. (2024) Social mediaPrivacy calculusSubjective utility, benefit–risk evaluationOnline onlyOCX (✖), e-trust (✖), e-satisfaction (✖)
Cloarec et al. (2024) Social mediaDual privacy calculusTrust, information collection concerns, happiness with the internetOnline onlyOCX (✖), e-trust (✔), e-satisfaction (✔)
Lappeman et al. (2023) Digital banking (chatbots)Trust (risk calculus)Privacy concerns, trustOnline onlyOCX (✖), e-trust (✔), e-satisfaction (✖)
Rodríguez-Priego et al. (2023) E-commerce (Amazon)TrustTrust, perceived control, privacy concernOnline onlyOCX (✖), e-trust (✔), e-satisfaction (✖)
Broeder (2023) Sharing economy (Airbnb)TrustTrustOnline onlyOCX (✖), e-trust (✔), e-satisfaction (✖)
Quach et al. (2022) GeneralStructuration theoryMultiple privacy dimensionsNot specifiedOCX (✖), e-trust (✖), e-satisfaction (✖)
Bouhia et al. (2022) Auto insurance (chatbot)Privacy calculusCreepiness, perceived riskOnline onlyOCX (✖), e-trust (✖), e-satisfaction (✖)
Gouthier et al. (2022) E-commercePrivacy calculusSubjective expected utility, privacy concernsOnline onlyOCX (✖), e-trust (✖), e-satisfaction (✖)
Aboulnasr et al. (2022) Social networkingSocial identity + privacy calculusIdentification, benefits, risksOnline onlyOCX (✖), e-trust (✖), e-satisfaction (✖)
Cheah et al. (2022) Omnichannel retailingPsychological reactance theoryPrivacy concerns as moderatorOmnichannelOCX (✖), e-trust (✖), e-satisfaction (✖)
Aiello et al. (2020) RetailCustomer journey + social judgementPerceived warmth, privacy concernsOmnichannel (phases)OCX (✖), e-trust (✖), e-satisfaction (✖)
Bleier et al. (2019) General (data-driven marketing)Information privacy theoryTrust, control, transparency, culture, privacy calculusNot specifiedOCX (✖), e-trust (✖), e-satisfaction (✖)
This studyE-commerce (multirooming)Dual privacy calculusOCX, e-satisfaction, e-trustOmnichannel vs online-onlyOCX (✔), e-trust (✔), e-satisfaction (✔)
Source(s): Authors’ own work
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