Table 1 Data collected Variables... | Emerald Publishing

Table 1

Data collected

Variables	Measurements
Type of protein	0 = Animal-based
Type of protein	1 = Plant-based
Product format	0 = Burger
	1 = Cutlets
	2 = Meatballs
Price	Product price per kg
Promotion	0 = Absence
Promotion	1 = Presence
Store display location	0 = Meat department
	1 = Dairy department
	2 = Ready-to-eat – Vegetarian Department
	3 = Ready-to-eat – Mixed Department
Brand	Commercial brand
Retail type	0 = Discount
Retail type	1 = Conventional
Brand-business protein orientation	0 = Animal-based only
	1 = Plant-based only
	2 = Mixed-protein orientation (animal- and plant-based)
	3 = Private label

Variables	Measurements
Type of protein	0 = Animal-based
Type of protein	1 = Plant-based
Product format	0 = Burger
	1 = Cutlets
	2 = Meatballs
Price	Product price per kg
Promotion	0 = Absence
Promotion	1 = Presence
Store display location	0 = Meat department
	1 = Dairy department
	2 = Ready-to-eat – Vegetarian Department
	3 = Ready-to-eat – Mixed Department
Brand	Commercial brand
Retail type	0 = Discount
Retail type	1 = Conventional
Brand-business protein orientation	0 = Animal-based only
	1 = Plant-based only
	2 = Mixed-protein orientation (animal- and plant-based)
	3 = Private label

Source(s): Authors’ own work