Chi-square and one-way ANOVA analysis
| Plant-based products | Animal-based products | Test result (χ2 = Chi-square test; F = one-way ANOVA test) | p-value | |
|---|---|---|---|---|
| Total number | 180 | 236 | ||
| Price per kg (mean) | 16.18 | 13.57 | F(138, 0.63) = 11.06 | 0.01 |
| Product format | ||||
| Burger | 100 | 124 | χ2(2) = 7.027 | 0.03 |
| Cutlets | 50 | 89 | ||
| Meatballs | 30 | 23 | ||
| Price promotion | ||||
| No | 136 | 152 | χ2(1) = 5.958 | 0.015 |
| Yes | 44 | 84 | ||
| Retail type | ||||
| Discount | 51 | 72 | χ2(1) = 0.232 | 0.63 |
| Conventional | 129 | 164 | ||
| Brand-business protein orientation | ||||
| Animal-based only | 0 | 109 | χ2(3) = 208.49 | <0.001 |
| Plant-based only | 21 | 0 | ||
| Mixed-protein orientation | 117 | 26 | ||
| Private label | 42 | 101 | ||
| Plant-based products | Animal-based products | Test result (χ2 = Chi-square test; | ||
|---|---|---|---|---|
| Total number | 180 | 236 | ||
| Price per kg (mean) | 16.18 | 13.57 | 0.01 | |
| Burger | 100 | 124 | χ2(2) = 7.027 | 0.03 |
| Cutlets | 50 | 89 | ||
| Meatballs | 30 | 23 | ||
| No | 136 | 152 | χ2(1) = 5.958 | 0.015 |
| Yes | 44 | 84 | ||
| Discount | 51 | 72 | χ2(1) = 0.232 | 0.63 |
| Conventional | 129 | 164 | ||
| Animal-based only | 0 | 109 | χ2(3) = 208.49 | <0.001 |
| Plant-based only | 21 | 0 | ||
| Mixed-protein orientation | 117 | 26 | ||
| Private label | 42 | 101 | ||
Source(s): Authors’ own work