SEM results
| Hypotheses | Path | Path coefficient | St.Error | Z-value | p-value | Remarks |
|---|---|---|---|---|---|---|
| (A) Structural equation modeling results of the structural model | ||||||
| H1 | PEOU → PU | 0.042 | 0.068 | 0.620 | 0.538 | Not supported |
| H2 | PU→ATT | 0.332 | 0.041 | 8.138 | 0.000*** | Supported |
| H3 | PEOU→ATT | 0.108 | 0.034 | 3,152 | 0.002*** | Supported |
| H4 | PEOU→PE | 0.367 | 0.043 | 8.510 | 0.000*** | Supported |
| H5 | PU →PE | 0.598 | 0.040 | 15.145 | 0.000*** | Supported |
| Mediating effect | ||||||
| H6 | PU, PEOU →PE →ATT | 0.461 | 0.046 | 9.915 | 0.000*** | Supported |
| Exogeneous effect | ||||||
| H7 | PEBs → PEOU | 0.379 | 0.054 | 6.962 | 0.000*** | Supported |
| H8 | PEBs → PU | 0.479 | 0.065 | 7.415 | 0.000*** | Supported |
| H9 | PersInn → PEOU | 0.440 | 0.055 | 7,934 | 0.000*** | Supported |
| H10 | PersInn → PU | 0.304 | 0.063 | 4.849 | 0.000*** | Supported |
| H11 | ATT → BI | 0.914 | 0.049 | 18.528 | 0.000*** | Supported |
| Hypotheses | Path | Path coefficient | St.Error | Remarks | ||
|---|---|---|---|---|---|---|
| PEOU → PU | 0.042 | 0.068 | 0.620 | 0.538 | Not supported | |
| PU→ATT | 0.332 | 0.041 | 8.138 | 0.000*** | Supported | |
| PEOU→ATT | 0.108 | 0.034 | 3,152 | 0.002*** | Supported | |
| PEOU→PE | 0.367 | 0.043 | 8.510 | 0.000*** | Supported | |
| PU →PE | 0.598 | 0.040 | 15.145 | 0.000*** | Supported | |
| PU, PEOU →PE →ATT | 0.461 | 0.046 | 9.915 | 0.000*** | Supported | |
| PEBs → PEOU | 0.379 | 0.054 | 6.962 | 0.000*** | Supported | |
| PEBs → PU | 0.479 | 0.065 | 7.415 | 0.000*** | Supported | |
| PersInn → PEOU | 0.440 | 0.055 | 7,934 | 0.000*** | Supported | |
| PersInn → PU | 0.304 | 0.063 | 4.849 | 0.000*** | Supported | |
| ATT → BI | 0.914 | 0.049 | 18.528 | 0.000*** | Supported | |
| Independent variables | Total effects | Indirect | Direct | Result |
|---|---|---|---|---|
| (B) Mediating impact of perceived enjoyment | ||||
| Perceived ease of use | 0.276*** | 0.169*** | 0.108*** | Comp |
| Perceived usefulness | 0.608*** | 0.276*** | 0.332*** | Comp |
| Independent variables | Total effects | Indirect | Direct | Result |
|---|---|---|---|---|
| Perceived ease of use | 0.276*** | 0.169*** | 0.108*** | Comp |
| Perceived usefulness | 0.608*** | 0.276*** | 0.332*** | Comp |
Note(s): *p < 0.05, **p < 0.010, ***p < 0.001, Comp = complementary mediation