Operationalisation of constructs and descriptive statistics in both study areas
| Construct | Item/Question | Mean | Median | SD | N |
|---|---|---|---|---|---|
| Evaluation of attributes | Many reasons can play a role in choosing a store. How important are the following attributes to you when choosing a store for purchasing everyday goods? Please answer the question using a scale with values from 0 to 6. A value of 0 means that these attributes are “not at all important” to you, a value of 6 means that they are “very important” | ||||
| Importance of quality | High quality of goods | 5.0 | 5 | 1.1 | 744 |
| Importance of price level | Low prices | 4.0 | 4 | 1.4 | 746 |
| Importance of products on sale | Products on sale | 3.5 | 4 | 1.7 | 743 |
| Importance of service | Friendly staff | 5.0 | 5 | 1.3 | 749 |
| Importance of meeting place | Good opportunity to meet friends and acquaintances | 2.2 | 2 | 1.8 | 741 |
| Importance of one-stop shopping | Possibility to shop everything in one place | 4.3 | 5 | 1.6 | 750 |
| Importance of trip chains | Possibility to combine shopping with other activities (e.g. commuting, doctor’s visit, leisure activities) | 3.1 | 3 | 2.0 | 749 |
| Importance of proximity | Proximity to the place of residence | 4.8 | 5 | 1.4 | 750 |
| Importance of assortment | Wide range of goods | 4.2 | 4 | 1.4 | 747 |
| Importance of local products | Local products | 4.6 | 5 | 1.4 | 732 |
| Probability of attributes | How likely do you think it is that the neighbourhood store [name of the village] will have the following attributes? Again, please use the scale with the values from 0 to 6. The value 0 means that you think it is “not at all likely” that the new store will have these features, the value 6 means that you think it is “very likely”. You can use the values in between to grade your estimate | ||||
| Probability of quality | High quality of goods | 4.7 | 5 | 1.1 | 754 |
| Probability of low prices | Low prices | 2.8 | 3 | 1.4 | 755 |
| Probability of products on sale | Special offers | 3.0 | 3 | 1.5 | 754 |
| Probability of good service | Friendly staff | 4.9 | 5 | 1.2 | 751 |
| Probability of meeting place | Good opportunity to meet friends and acquaintances | 3.8 | 4 | 1.7 | 747 |
| Probability of one-stop shopping | Possibility to shop everything in one place | 3.2 | 3 | 1.9 | 751 |
| Probability to combine paths | Possibility to combine shopping with other activities (e. g., commuting, doctor’s visit, leisure activities) | 2.1 | 2 | 2.0 | 751 |
| Probability of proximity | Proximity to the place of residence | 5.4 | 6 | 1.2 | 755 |
| Probability of assortment | Wide range of goods | 3.0 | 3 | 1.5 | 752 |
| Probability of local products | Local products | 4.8 | 5 | 1.3 | 754 |
| Perceived social pressure | When choosing a store, people are sometimes guided by the expectations that other people have of them. How important is it to you that you meet the expectations of the following people? (response scale from 0 “not at all important” to 6 “very important”) | ||||
| Importance of family’s expectations | My family | 3.3 | 4 | 2.3 | 754 |
| Importance of friends' expectations | My friends | 2.0 | 2 | 1.9 | 747 |
| Importance of other locals' expectations | The other locals | 1.6 | 1 | 1.9 | 749 |
| Expectation of referents | And how likely do you think it is that the following people will expect you to buy your everyday goods mainly at the new store? Again, please use the scale with the values from 0 to 6. 0 means that you think it is “not at all likely” that these people expect you to shop in the new store, 6 means that you think it is “very likely” that they expect you to shop in the new store | ||||
| Probability of family’s expectations | My family | 2.4 | 2 | 2.1 | 752 |
| Probability of friends' expectations | My friends | 2.1 | 2 | 1.9 | 749 |
| Probability of other locals' expectations | The other locals | 3.0 | 3 | 2.1 | 750 |
| Probability of control factors | The following statements describe situations that may influence your choice of a store. For each statement, please indicate how often you find yourself in that situation. Again, please use the frequency scale with values from 0 to 6. A value of 0 means that you are “never” in this situation, the value 6 means that you are “always” in this situation | ||||
| Probability of car availability | I have a car available for my shopping | 5.5 | 6 | 1.4 | 755 |
| Probability of health | My health restricts me from moving around or carrying shopping bags | 1.0 | 0 | 1.7 | 751 |
| Probability of financial constraints | I have very little money for shopping | 1.9 | 2 | 1.9 | 750 |
| Probability of time sovereignty | I can determine the time for shopping myself | 5.1 | 6 | 1.4 | 754 |
| Probability of shopping together | I shop together with other people | 1.2 | 0 | 1.7 | 751 |
| Facilitating or inhibiting effect of control factors | And to what extent would these situations make you more likely or unlikely to shop at the new store? (response scale: 1 = more likely, 0 = no impact, -1 = more unlikely) | ||||
| Importance of car availability | I have a car available for my shopping | 0.1 | 0 | 0.5 | 746 |
| Importance of health | My health restricts me from moving around or carrying shopping bags | 0.4 | 0 | 0.6 | 737 |
| Importance of financial constraints | I have very little money for shopping | −0.2 | 0 | 0.6 | 730 |
| Importance of time sovereignty | I can determine the time for shopping myself | 0.2 | 0 | 0.6 | 741 |
| Importance of shopping together | I shop together with other people | 0.1 | 0 | 0.5 | 732 |
| Probability of shopping in the new store | How likely is it that you will buy your daily goods mainly in the new neighbourhood store in [village]? Again, please use the scale with the values from 0 to 6. The value 0 means that you consider it “not at all likely” to shop mainly in the new store, the value 6 means, that you think it is “very likely” | 3.5 | 4 | 1.7 | 753 |
| Satisfaction with shopping facilities | How satisfied are you at present, all in all, with your shopping opportunities for daily goods? Please use the scale with the values from 0 to 6. 0 means that you are “not at all satisfied” with your shopping opportunities for daily goods, the value 6 means that you are “completely satisfied” | 3.8 | 4 | 1.6 | 753 |
| Actual shopping behaviour (after the opening of the new store) | How many of your daily goods do you usually buy at the following retailers? Please use the scale with the values from 0 to 6. The value 0 means that you buy “nothing” at a retailer, the value 6 means that you buy “everything” there | ||||
| Purchase in the neighbourhood store | Neighbourhood store [name] | 2.9 | 3 | 1.4 | 605 |
| Construct | Item/Question | Mean | Median | SD | |
|---|---|---|---|---|---|
| Importance of quality | High quality of goods | 5.0 | 5 | 1.1 | 744 |
| Importance of price level | Low prices | 4.0 | 4 | 1.4 | 746 |
| Importance of products on sale | Products on sale | 3.5 | 4 | 1.7 | 743 |
| Importance of service | Friendly staff | 5.0 | 5 | 1.3 | 749 |
| Importance of meeting place | Good opportunity to meet friends and acquaintances | 2.2 | 2 | 1.8 | 741 |
| Importance of one-stop shopping | Possibility to shop everything in one place | 4.3 | 5 | 1.6 | 750 |
| Importance of trip chains | Possibility to combine shopping with other activities (e.g. commuting, doctor’s visit, leisure activities) | 3.1 | 3 | 2.0 | 749 |
| Importance of proximity | Proximity to the place of residence | 4.8 | 5 | 1.4 | 750 |
| Importance of assortment | Wide range of goods | 4.2 | 4 | 1.4 | 747 |
| Importance of local products | Local products | 4.6 | 5 | 1.4 | 732 |
| Probability of quality | High quality of goods | 4.7 | 5 | 1.1 | 754 |
| Probability of low prices | Low prices | 2.8 | 3 | 1.4 | 755 |
| Probability of products on sale | Special offers | 3.0 | 3 | 1.5 | 754 |
| Probability of good service | Friendly staff | 4.9 | 5 | 1.2 | 751 |
| Probability of meeting place | Good opportunity to meet friends and acquaintances | 3.8 | 4 | 1.7 | 747 |
| Probability of one-stop shopping | Possibility to shop everything in one place | 3.2 | 3 | 1.9 | 751 |
| Probability to combine paths | Possibility to combine shopping with other activities (e. g., commuting, doctor’s visit, leisure activities) | 2.1 | 2 | 2.0 | 751 |
| Probability of proximity | Proximity to the place of residence | 5.4 | 6 | 1.2 | 755 |
| Probability of assortment | Wide range of goods | 3.0 | 3 | 1.5 | 752 |
| Probability of local products | Local products | 4.8 | 5 | 1.3 | 754 |
| Importance of family’s expectations | My family | 3.3 | 4 | 2.3 | 754 |
| Importance of friends' expectations | My friends | 2.0 | 2 | 1.9 | 747 |
| Importance of other locals' expectations | The other locals | 1.6 | 1 | 1.9 | 749 |
| Probability of family’s expectations | My family | 2.4 | 2 | 2.1 | 752 |
| Probability of friends' expectations | My friends | 2.1 | 2 | 1.9 | 749 |
| Probability of other locals' expectations | The other locals | 3.0 | 3 | 2.1 | 750 |
| Probability of car availability | I have a car available for my shopping | 5.5 | 6 | 1.4 | 755 |
| Probability of health | My health restricts me from moving around or carrying shopping bags | 1.0 | 0 | 1.7 | 751 |
| Probability of financial constraints | I have very little money for shopping | 1.9 | 2 | 1.9 | 750 |
| Probability of time sovereignty | I can determine the time for shopping myself | 5.1 | 6 | 1.4 | 754 |
| Probability of shopping together | I shop together with other people | 1.2 | 0 | 1.7 | 751 |
| Importance of car availability | I have a car available for my shopping | 0.1 | 0 | 0.5 | 746 |
| Importance of health | My health restricts me from moving around or carrying shopping bags | 0.4 | 0 | 0.6 | 737 |
| Importance of financial constraints | I have very little money for shopping | −0.2 | 0 | 0.6 | 730 |
| Importance of time sovereignty | I can determine the time for shopping myself | 0.2 | 0 | 0.6 | 741 |
| Importance of shopping together | I shop together with other people | 0.1 | 0 | 0.5 | 732 |
| 3.5 | 4 | 1.7 | 753 | ||
| 3.8 | 4 | 1.6 | 753 | ||
| Purchase in the neighbourhood store | Neighbourhood store [name] | 2.9 | 3 | 1.4 | 605 |
Source(s): Authors’ own work
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