Table 2

Items and reliability of latent variables

OmegaAVEFactor loadings
Perceived product quality (adapted from Dodds et al., 1991)0.920.73 
1. The likelihood that the product would be reliable is: (very high to very low)  0.80
2. The workmanship of product would be: (very high to very low)  0.90
3. This product should be of: (very good quality to very poor quality)  0.90
4. This product would seem to be durable (strongly agree to strongly disagree)  0.81

Source(s): Authors’ own elaboration

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