Table 1 Selected studies that focus on... | Emerald Publishing

Table 1

Selected studies that focus on engagement and behavioral outcomes

Study	Main theories	Antecedents	Moderators	Mediators	Outcomes
This manuscript	Flow theory Social exchange theory (SET)	Consumer experience with Social Media Influencer	Attitudes toward SMI	Continued engagement intention	Recommendation adoption Purchase intention Sharing intention
Cheung et al. (2020)	Social media marketing Consumer–brand engagement Brand knowledge	Social media marketing		Consumer–brand engagement	Brand awareness Brand image
Ibáñez-Sánchez et al. (2022)	Associative network memory model	Collaboration of the influencer with a renowned vs non-renowned brand	Service vs product		Attitude toward the message Purchase intention Intention to search for information Credibility of the influencer
Koay et al. (2020)	S-O-R model	Perceived social media activities	Co-creation behavior	Brand experience	Customer-based brand equity
Leite and Baptista (2022)	Consumer–influencer relationship Influencer–brand meaning transfer Consumer–brand relationship	Intimate self-disclosure		Parasocial relationship Source credibility Brand trust	Purchase intention
Sánchez-Fernández and Jiménez-Castillo (2021)	Emotional attachment	Emotional attachment Perceived information value		Perceived influencer Positive word-of-mouth (WOM)	Positive WOM Intention to purchase recommended brands
Waqas et al. (2021)	Consumer culture theory	Openness to experience		Branded content experience	Consumer engagement with branded content
Yu and Yuan (2019)	Brand attributes Brand experience Brand attachment Brand trust	Utilitarian value Hedonic value		Brand experience Brand attachment Brand trust	Value equity Brand equity Relationship equity

Study	Main theories	Antecedents	Moderators	Mediators	Outcomes
This manuscript	Flow theorySocial exchange theory (SET)	Consumer experience with Social Media Influencer	Attitudes toward SMI	Continued engagement intention	Recommendation adoptionPurchase intentionSharing intention
Cheung et al. (2020)	Social media marketingConsumer–brand engagementBrand knowledge	Social media marketing		Consumer–brand engagement	Brand awarenessBrand image
Ibáñez-Sánchez et al. (2022)	Associative network memory model	Collaboration of the influencer with a renowned vs non-renowned brand	Service vs product		Attitude toward the messagePurchase intentionIntention to search for informationCredibility of the influencer
Koay et al. (2020)	S-O-R model	Perceived social media activities	Co-creation behavior	Brand experience	Customer-based brand equity
Leite and Baptista (2022)	Consumer–influencer relationshipInfluencer–brand meaning transferConsumer–brand relationship	Intimate self-disclosure		Parasocial relationshipSource credibilityBrand trust	Purchase intention
Sánchez-Fernández and Jiménez-Castillo (2021)	Emotional attachment	Emotional attachmentPerceived information value		Perceived influencerPositive word-of-mouth (WOM)	Positive WOMIntention to purchase recommended brands
Waqas et al. (2021)	Consumer culture theory	Openness to experience		Branded content experience	Consumer engagement with branded content
Yu and Yuan (2019)	Brand attributesBrand experienceBrand attachmentBrand trust	Utilitarian valueHedonic value		Brand experienceBrand attachmentBrand trust	Value equityBrand equityRelationship equity

Source(s): Authors' own work