Synthesis of social media influencer (SMI) literature
Study | Study area (yes = ✓) | |||||||
|---|---|---|---|---|---|---|---|---|
| Experiences | Attitudes | Engagement behavior | Adoption of the SMI recommendation | Purchase intention | Sharing intention | Main theory | Country/Context | |
| This manuscript | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | Flow theory Social Exchange Theory (SET) | Australia |
| Barry and Graça (2018) | ✓ | ✓ | Incongruity theory Superiority and Relief theory | US | ||||
| Barta et al. (2023) | ✓ | ✓ | Stimuli-Organism-Response (SOR) | Spain | ||||
| Carlson et al. (2019) | ✓ | ✓ | ✓ | Customer perceived value/benefit framework | China | |||
| Chen et al. (2021) | ✓ | ✓ | Parasocial identification | China | ||||
| Dinh and Lee (2022) | ✓ | Meaning-transfer model | US | |||||
| Florenthal (2019) | ✓ | Uses and gratifications (U&G) theory Technology acceptance model (TAM) | Generation Y and Z | |||||
| Giakoumaki and Krepapa (2020) | ✓ | Brand engagement in self-concept | Luxury | |||||
| Hudders and De Jans (2022) | ✓ | ✓ | Meaning-transfer model | Gender | ||||
| Jiménez-Castillo and Sánchez-Fernández (2019) | ✓ | ✓ | Media dependency theory | Spain | ||||
| Kim and Kim (2020) | ✓ | ✓ | SET | US | ||||
| Sánchez-Fernández and Jiménez-Castillo (2021) | ✓ | Social influence theory | Spain | |||||
| Seeler et al. (2019) | ✓ | Experience | New Zealand/Industry | |||||
| Shan et al. (2020) | ✓ | ✓ | ✓ | Source credibility model Source attractiveness model | China | |||
| Tafesse and Wood (2022) | ✓ | Social influence theory | Indonesia | |||||
| Vrontis et al. (2021) | ✓ | ✓ | ✓ | Antecedents-Consequences logic | US | |||
| Study area (yes = ✓) | ||||||||
|---|---|---|---|---|---|---|---|---|
| Experiences | Attitudes | Engagement behavior | Adoption of the SMI recommendation | Purchase intention | Sharing intention | Main theory | Country/Context | |
| This manuscript | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | Flow theory | Australia |
| ✓ | ✓ | Incongruity theory | US | |||||
| ✓ | ✓ | Stimuli-Organism-Response (SOR) | Spain | |||||
| ✓ | ✓ | ✓ | Customer perceived value/benefit framework | China | ||||
| ✓ | ✓ | Parasocial identification | China | |||||
| ✓ | Meaning-transfer model | US | ||||||
| ✓ | Uses and gratifications (U&G) theory | Generation Y and Z | ||||||
| ✓ | Brand engagement in self-concept | Luxury | ||||||
| ✓ | ✓ | Meaning-transfer model | Gender | |||||
| ✓ | ✓ | Media dependency theory | Spain | |||||
| ✓ | ✓ | SET | US | |||||
| ✓ | Social influence theory | Spain | ||||||
| ✓ | Experience | New Zealand/Industry | ||||||
| ✓ | ✓ | ✓ | Source credibility model | China | ||||
| ✓ | Social influence theory | Indonesia | ||||||
| ✓ | ✓ | ✓ | Antecedents-Consequences logic | US | ||||
Source(s): Authors' own work
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