Measurement items and loadings
| Measurement items | Mean | SD | Loadings |
|---|---|---|---|
| Affective experience (AffExp) | |||
| I am having a strong emotion for this Instagram influencer | 4.539 | 1.447 | 0.916 |
| This Instagram influencer induces feelings and sentiments | 4.758 | 1.436 | 0.904 |
| This Instagram influencer is an emotional brand | 4.438 | 1.466 | 0.824 |
| Intellectual experience (IntExp) | |||
| The posts from this Instagram influencer engaged me in a great deal of thinking | 4.485 | 1.513 | 0.879 |
| The posts from this Instagram influencer stimulate my curiosity and problem-solving | 4.425 | 1.539 | 0.905 |
| The posts from this Instagram influencer make me think | 4.457 | 1.522 | 0.887 |
| Sensory experience (SenExp) | |||
| This influencer makes a strong impression on my visual sense or other senses | 4.886 | 1.480 | 0.880 |
| I find the influencer interesting in a sensory way | 4.848 | 1.446 | 0.911 |
| This Instagram influencer appeals to my senses | 4.689 | 1.449 | 0.909 |
| Continued engagement intention (CEI) | |||
| I will gladly continue following this Instagram influencer | 4.586 | 1.526 | 0.912 |
| I will visit this Instagram influencer’s profile more frequently rather than less frequently | 4.373 | 1.549 | 0.925 |
| I will actively look for posts from this Instagram influencer on luxury fashion brands | 4.434 | 1.543 | 0.910 |
| Purchase intention (PurInt) | |||
| My likelihood of purchasing from the brands endorsed by this Instagram influencer is high | 4.452 | 1.565 | 0.919 |
| The probability that I will consider buying the brands endorsed by this Instagram influencer is high | 4.483 | 1.539 | 0.930 |
| My willingness to buy brands endorsed by this Instagram influencer is high | 4.495 | 1.557 | 0.913 |
| Adoption of SMI recommendation (RecAdo) | |||
| This Instagram influencer’s posts make it easier for me to make a purchase decision | 4.570 | 1.524 | 0.891 |
| I will accept the recommendations made by this Instagram influencer while making purchases | 4.566 | 1.580 | 0.910 |
| This Instagram influencer’s posts contribute to my knowledge of brands | 4.869 | 1.469 | 0.865 |
| Sharing intention (ShaInt) | |||
| The post of this Instagram influencer is worth sharing with others | 4.573 | 1.541 | 0.916 |
| I will recommend posts of this Instagram influencer to others | 4.455 | 1.609 | 0.939 |
| I wish my friends and relatives would watch the posts of this Instagram influencer | 4.184 | 1.560 | 0.889 |
| Measurement items | Mean | SD | Loadings |
|---|---|---|---|
| I am having a strong emotion for this Instagram influencer | 4.539 | 1.447 | 0.916 |
| This Instagram influencer induces feelings and sentiments | 4.758 | 1.436 | 0.904 |
| This Instagram influencer is an emotional brand | 4.438 | 1.466 | 0.824 |
| The posts from this Instagram influencer engaged me in a great deal of thinking | 4.485 | 1.513 | 0.879 |
| The posts from this Instagram influencer stimulate my curiosity and problem-solving | 4.425 | 1.539 | 0.905 |
| The posts from this Instagram influencer make me think | 4.457 | 1.522 | 0.887 |
| This influencer makes a strong impression on my visual sense or other senses | 4.886 | 1.480 | 0.880 |
| I find the influencer interesting in a sensory way | 4.848 | 1.446 | 0.911 |
| This Instagram influencer appeals to my senses | 4.689 | 1.449 | 0.909 |
| I will gladly continue following this Instagram influencer | 4.586 | 1.526 | 0.912 |
| I will visit this Instagram influencer’s profile more frequently rather than less frequently | 4.373 | 1.549 | 0.925 |
| I will actively look for posts from this Instagram influencer on luxury fashion brands | 4.434 | 1.543 | 0.910 |
| My likelihood of purchasing from the brands endorsed by this Instagram influencer is high | 4.452 | 1.565 | 0.919 |
| The probability that I will consider buying the brands endorsed by this Instagram influencer is high | 4.483 | 1.539 | 0.930 |
| My willingness to buy brands endorsed by this Instagram influencer is high | 4.495 | 1.557 | 0.913 |
| This Instagram influencer’s posts make it easier for me to make a purchase decision | 4.570 | 1.524 | 0.891 |
| I will accept the recommendations made by this Instagram influencer while making purchases | 4.566 | 1.580 | 0.910 |
| This Instagram influencer’s posts contribute to my knowledge of brands | 4.869 | 1.469 | 0.865 |
| The post of this Instagram influencer is worth sharing with others | 4.573 | 1.541 | 0.916 |
| I will recommend posts of this Instagram influencer to others | 4.455 | 1.609 | 0.939 |
| I wish my friends and relatives would watch the posts of this Instagram influencer | 4.184 | 1.560 | 0.889 |
Note(s): For SmartPLS, weighting scheme = factor, iteration = 1,000, complete bootstrapping with 5,000 bootstrapping samples, test type = two-tailed. Indicators are anchored at 1 = strongly disagree and 7 = strongly agree
Source(s): Authors' own work
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