Demographic profile of respondents
| Percent | |
|---|---|
| Age | |
| 18–26 years old | 31.3 |
| 27–36 years old | 34.8 |
| 37–46 years old | 19.7 |
| 47–56 years old | 9.6 |
| Above 56 years old | 4.6 |
| Total | 100 |
| How often do you log into your Instagram account? | |
| ≥5 times/week | 77.6 |
| <5 times/week | 22.4 |
| Total | 100.0 |
| Highest level of education completed | |
| Less than year 12 (e.g. school certificate) | 6.6 |
| Year 12 (e.g. high school certificate) | 16.6 |
| TAFE (e.g. certificate, diploma) | 24.7 |
| Bachelor’s degree | 32.1 |
| Postgraduate certificate | 6.5 |
| Master’s degree | 11.1 |
| PhD/Doctorate | 2.5 |
| Total | 100.0 |
| Income per year | |
| 0–AU$50000 | 26.7 |
| AU$50001–AU$100000 | 45.4 |
| AU$100001–AU$150000 | 20.0 |
| Above AU$150000 | 7.9 |
| Total | 100.0 |
| Percent | |
|---|---|
| 18–26 years old | 31.3 |
| 27–36 years old | 34.8 |
| 37–46 years old | 19.7 |
| 47–56 years old | 9.6 |
| Above 56 years old | 4.6 |
| Total | 100 |
| ≥5 times/week | 77.6 |
| <5 times/week | 22.4 |
| Total | 100.0 |
| Less than year 12 (e.g. school certificate) | 6.6 |
| Year 12 (e.g. high school certificate) | 16.6 |
| TAFE (e.g. certificate, diploma) | 24.7 |
| Bachelor’s degree | 32.1 |
| Postgraduate certificate | 6.5 |
| Master’s degree | 11.1 |
| PhD/Doctorate | 2.5 |
| Total | 100.0 |
| 0–AU$50000 | 26.7 |
| AU$50001–AU$100000 | 45.4 |
| AU$100001–AU$150000 | 20.0 |
| Above AU$150000 | 7.9 |
| Total | 100.0 |
Source(s): Authors' own work
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