Table 5

Demographic profile of respondents

Percent
Age
18–26 years old31.3
27–36 years old34.8
37–46 years old19.7
47–56 years old9.6
Above 56 years old4.6
Total100
How often do you log into your Instagram account?
≥5 times/week77.6
<5 times/week22.4
Total100.0
Highest level of education completed
Less than year 12 (e.g. school certificate)6.6
Year 12 (e.g. high school certificate)16.6
TAFE (e.g. certificate, diploma)24.7
Bachelor’s degree32.1
Postgraduate certificate6.5
Master’s degree11.1
PhD/Doctorate2.5
Total100.0
Income per year
0–AU$5000026.7
AU$50001–AU$10000045.4
AU$100001–AU$15000020.0
Above AU$1500007.9
Total100.0

Source(s): Authors' own work

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