Measurement model assessment and reliability, convergent validity, and discriminant validity statisticsfor the moderator attitude homophily
| Measurement model assessment for the moderator attitude homophily | |||
|---|---|---|---|
| Measurement items | Mean | SD | Loadings |
| I think this Instagram influencer thinks like me | 3.67 | 1.65 | 0.922* |
| I think this Instagram influencer behaves like me | 3.64 | 1.69 | 0.940* |
| I think this Instagram influencer is like me | 3.48 | 1.80 | 0.907* |
| Measurement model assessment for the moderator attitude homophily | |||
|---|---|---|---|
| Measurement items | Mean | SD | Loadings |
| I think this Instagram influencer thinks like me | 3.67 | 1.65 | 0.922* |
| I think this Instagram influencer behaves like me | 3.64 | 1.69 | 0.940* |
| I think this Instagram influencer is like me | 3.48 | 1.80 | 0.907* |
| Cronbach’s alpha | rho_A | CR | AVE | HTMT ratio | |||||
|---|---|---|---|---|---|---|---|---|---|
| INFEXP | CEI | PurInt | RecAdo | ShaInt | |||||
| Attitude homophily | 0.913 | 0.914 | 0.945 | 0.852 | 0.538 | 0.552 | 0.617 | 0.589 | 0.628 |
| Cronbach’s alpha | rho_A | CR | AVE | HTMT ratio | |||||
|---|---|---|---|---|---|---|---|---|---|
| Attitude homophily | 0.913 | 0.914 | 0.945 | 0.852 | 0.538 | 0.552 | 0.617 | 0.589 | 0.628 |
Source(s): Authors' own work
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