Table 9

Test for potential common method variance

Partialling out of a marker variable technique
PathPath coefficientChangeConstructR2 originalR2 with markerChange
OriginalWith markerCEI0.5890.590−0.001
CEI → PurInt0.7730.7700.003INFEXP1.0001.0000.000
CEI → RecAdo0.7790.7790.000PurInt0.5980.600−0.002
CEI → ShaInt0.8080.8040.004RecAdo0.6070.6070.000
INFEXP → CEI0.7680.7660.002ShaInt0.6530.655−0.002
Partialling of a marker variable technique
Variable pairCorrelation coefficientt-statisticp-values
INFEXP–CMVMarker0.0651.3710.085
CEI–CMVMarker0.0801.7730.038
PurInt–CMVMarker0.1052.2000.014
RecAdo–CMVMarker0.0621.3220.093
ShaInt–CMVMarker0.1132.3980.008

Note(s): For SmartPLS, weighting scheme = factor, iteration = 1,000, complete bootstrapping with 5,000 bootstrapping samples, test type = two-tailed. INFEXP = Influencer experience, CEI = continued engagement intention, PurInt = purchase intention, RecAdo = adoption of SMI recommendation, ShaInt = sharing intention, CMVMarker = the marker variable (socially desirable responding)

Source(s): Authors' own work

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