Path analysis and hypothesis testing results
| Path | Standardized estimate (β) | Standard deviation (SD) | t-values (β/SD) | p-values | f-square (effect size) | Outcome |
|---|---|---|---|---|---|---|
| INFEXP → CEI | 0.768 | 0.025 | 31.093 | 0.000 | 1.434 | H1: Supported |
| CEI → PurInt | 0.773 | 0.023 | 33.082 | 0.000 | 1.486 | H2: Supported |
| CEI → RecAdo | 0.779 | 0.022 | 34.840 | 0.000 | 1.545 | H3: Supported |
| CEI → ShaInt | 0.808 | 0.018 | 45.118 | 0.000 | 1.880 | H4: Supported |
| Path | Standardized estimate (β) | Standard deviation ( | Outcome | |||
|---|---|---|---|---|---|---|
| INFEXP → CEI | 0.768 | 0.025 | 31.093 | 0.000 | 1.434 | |
| 0.773 | 0.023 | 33.082 | 0.000 | 1.486 | ||
| 0.779 | 0.022 | 34.840 | 0.000 | 1.545 | ||
| 0.808 | 0.018 | 45.118 | 0.000 | 1.880 |
Note(s): For SmartPLS, weighting scheme = path, iteration = 1,000, complete bootstrapping with 5,000 bootstrapping samples, test type = two-tailed. INFEXP = influencer experience, CEI = continued engagement intention, PurInt = purchase intention, RecAdo = adoption of SMI recommendation, ShaInt = sharing intention. f-square effect size: 0.005 = small, 0.01 = medium, 0.025 = large
Source(s): Authors' own work
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.