Note(s): For SmartPLS, weighting scheme = path, iteration = 1,000, complete bootstrapping with 5,000 bootstrapping samples, test type = two-tailed. INFEXP = influencer experience, CEI = continued engagement intention, PurInt = purchase intention, RecAdo = adoption of SMI recommendation, ShaInt = sharing intention, Attitude homophily = attitude toward influencer. Modeling of the interaction term = two-stage approach. ^* indicates that the loadings are significant at p < 0.000

Source(s): Authors' own work