Recent studies on VI-fan engagement
| Author(s) | Determinants | VI (origin) | Method | Key findings |
|---|---|---|---|---|
| Akhtar et al. (2024) | Social influences | N/A | Survey | Positive correlation between VI and behavioral engagement |
| Melnychuk et al. (2024) | Source credibility | Esther Olofsson (Sweden) | Survey | Positive effects of expertise and trustworthiness on PSIs |
| Stein et al. (2024) | Human-likeness | CodeMiko (South Korean American) | Experiment | Stronger PSIs with VIs despite lower perceived human similarity |
| Yu et al. (2024) | Emotional expression | Lil Miquela (U.S.) | Data mining | Emotion as a trigger for user engagement in visually appealing content |
| Lim and Lee (2023) | Origin disclosure and emotion | Imma (Japan) | Survey | Significant interactions between VIs’ origin disclosure and emotional post on parasocial perception |
| Liu (2023) | Interpersonal attractiveness | A-Soul (China) | Survey | Influence of interpersonal attractiveness on PSR development between VIs and fans |
| Mirowska and Arsenyan (2023) | Empathy | Lil Miquela (U.S.) | Experiment | Preference for VIs among high-empathy users due to escapism effect |
| Author(s) | Determinants | VI (origin) | Method | Key findings |
|---|---|---|---|---|
| Social influences | N/A | Survey | Positive correlation between VI and behavioral engagement | |
| Source credibility | Esther Olofsson (Sweden) | Survey | Positive effects of expertise and trustworthiness on PSIs | |
| Human-likeness | CodeMiko (South Korean American) | Experiment | Stronger PSIs with VIs despite lower perceived human similarity | |
| Emotional expression | Lil Miquela (U.S.) | Data mining | Emotion as a trigger for user engagement in visually appealing content | |
| Origin disclosure and emotion | Imma (Japan) | Survey | Significant interactions between VIs’ origin disclosure and emotional post on parasocial perception | |
| Interpersonal attractiveness | A-Soul (China) | Survey | Influence of interpersonal attractiveness on PSR development between VIs and fans | |
| Empathy | Lil Miquela (U.S.) | Experiment | Preference for VIs among high-empathy users due to escapism effect |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.