Table 5 T -test results of cultural... | Emerald Publishing

Table 5

T-test results of cultural congruence

Origin	Variables	VIs	Fan engagement	Mean ± Std. Deviation	t	p
Chinese	Cultural	Angie	1.48	0.79 ± 0.72	1.202	0.315
		Ling	0.85
		Luo Tianyi	0.05
	Non-Cultural	Ayayi	0.19	0.15 ± 0.06
	Non-Cultural	HKVIG	0.11	0.15 ± 0.06
Global	Cultural	Barbie	0.82	0.30 ± 0.45	−1.211	0.439
		CB	0.06
		Magalu	0.02
	Non-cultural	K/DA	32.47	17.92 ± 20.58
	Non-cultural	Nobody Sausage	3.37	17.92 ± 20.58

Origin	Variables	VIs	Fan engagement	Mean ± Std. Deviation	t	p
Chinese	Cultural	Angie	1.48	0.79 ± 0.72	1.202	0.315
		Ling	0.85
		Luo Tianyi	0.05
	Non-Cultural	Ayayi	0.19	0.15 ± 0.06
	Non-Cultural	HKVIG	0.11	0.15 ± 0.06
Global	Cultural	Barbie	0.82	0.30 ± 0.45	−1.211	0.439
		CB	0.06
		Magalu	0.02
	Non-cultural	K/DA	32.47	17.92 ± 20.58
	Non-cultural	Nobody Sausage	3.37	17.92 ± 20.58

Source(s): Author’s own work