ANOVA results of platform differences
| Origin | Variables | VIs | Fan engagement | Mean ± Std. Deviation | F | p | Cohen's f |
|---|---|---|---|---|---|---|---|
| Chinese | Douyin | Angie | 7.38 | 8.09 ± 6.53 | 4.375 | 0.037 | 0.854 |
| Ayayi | 0.98 | ||||||
| HKVIG | 16.75 | ||||||
| Ling | 12.37 | ||||||
| Luo TY | 2.95 | ||||||
| Angie | 0.77 | 1.35 ± 0.77 | |||||
| Ayayi | 0.54 | ||||||
| HKVIG | 2.44 | ||||||
| Ling | 1.79 | ||||||
| Luo TY | 1.20 | ||||||
| Xiaohongshu | Angie | 1.90 | 2.25 ± 1.60 | ||||
| Ayayi | 2.69 | ||||||
| HKVIG | 0.05 | ||||||
| Ling | 2.19 | ||||||
| Luo TY | 4.47 | ||||||
| Global | Barbie | 1.38 | 1.64 ± 1.66 | 5.381 | 0.021 | 0.947 | |
| CB | 0.08 | ||||||
| K/DA | 3.13 | ||||||
| Magalu | 0.03 | ||||||
| Nobody Sausage | 3.57 | ||||||
| TikTok | Barbie | 4.21 | 5.02 ± 2.03 | ||||
| CB | 3.41 | ||||||
| K/DA | 6.20 | ||||||
| Magalu | 3.29 | ||||||
| Nobody Sausage | 8.00 | ||||||
| YouTube | Barbie | 4.90 | 3.64 ± 1.09 | ||||
| CB | 2.47 | ||||||
| K/DA | 3.56 | ||||||
| Magalu | 4.58 | ||||||
| Nobody Sausage | 2.70 |
| Origin | Variables | VIs | Fan engagement | Mean ± Std. Deviation | F | Cohen's f | |
|---|---|---|---|---|---|---|---|
| Chinese | Douyin | Angie | 7.38 | 8.09 ± 6.53 | 4.375 | 0.037 | 0.854 |
| Ayayi | 0.98 | ||||||
| HKVIG | 16.75 | ||||||
| Ling | 12.37 | ||||||
| Luo TY | 2.95 | ||||||
| Angie | 0.77 | 1.35 ± 0.77 | |||||
| Ayayi | 0.54 | ||||||
| HKVIG | 2.44 | ||||||
| Ling | 1.79 | ||||||
| Luo TY | 1.20 | ||||||
| Xiaohongshu | Angie | 1.90 | 2.25 ± 1.60 | ||||
| Ayayi | 2.69 | ||||||
| HKVIG | 0.05 | ||||||
| Ling | 2.19 | ||||||
| Luo TY | 4.47 | ||||||
| Global | Barbie | 1.38 | 1.64 ± 1.66 | 5.381 | 0.021 | 0.947 | |
| CB | 0.08 | ||||||
| K/DA | 3.13 | ||||||
| Magalu | 0.03 | ||||||
| Nobody Sausage | 3.57 | ||||||
| TikTok | Barbie | 4.21 | 5.02 ± 2.03 | ||||
| CB | 3.41 | ||||||
| K/DA | 6.20 | ||||||
| Magalu | 3.29 | ||||||
| Nobody Sausage | 8.00 | ||||||
| YouTube | Barbie | 4.90 | 3.64 ± 1.09 | ||||
| CB | 2.47 | ||||||
| K/DA | 3.56 | ||||||
| Magalu | 4.58 | ||||||
| Nobody Sausage | 2.70 |
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