Table 2

Overview of the interviewees

IntervieweeApp type (cluster)Current locationPositionInvolvement in the appApp reachInterview length (min.)
13EuropeCEO and FounderFullWorldwide63
23EuropeBoard memberPartWorldwide55
32AfricaCEO and FounderFullNational45
42EuropeCEO and FounderFullWorldwide52
53AmericaCEO and FounderFullWorldwide58
62EuropeCEO and FounderFullRegional55
71EuropeCEO and FounderPartWorldwide60
81EuropeCEO and FounderFullWorldwide57
94EuropeCEO and FounderFullNational52
103EuropeCEO and FounderFullWorldwide51
113AmericaManagerPartNational48
124AmericaCreator/managerPartRegional62
134EuropeCEO and FounderFullRegional57
142EuropeCEO and FounderFullWorldwide55
152EuropeCEO and FounderPartWorldwide60
164AmericaCEO and FounderFullWorldwide70
172EuropeCEO and FounderFullWorldwide58
184AsiaCEO and FounderFullNational59
194OceaniaBoard member (and founder)FullNational49
204EuropeCEO and FounderPartNational40
213EuropeCEO and FounderFullNational57
Source(s): Authors’ own work
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