Table 3 Creators’ backgrounds Group 1... | Emerald Publishing

Table 3

Creators’ backgrounds

	Group 1	Group 2	Group 3	Group 4
No. of creators	6	5	4	6
Academic/professional background	Marketing, journalism, communication, and game development	Science, engineering and mathematics	Technology (including app development)	Business management, economics, accounting
Origin of the app	Awareness of a problem and not finding something in the market Open tender from donor organizations	Friends and relatives asking for information Business opportunity	Personal use after not finding anything in the market Part of services portfolio	Business opportunity Part of a larger project
Starting team size	1–2 people	3–5 people	2–8 people	5–15 people
App business models	B2C, not for profit publicly funded	B2C, B2B	B2C not for profit	B2C, B2B

	Group 1	Group 2	Group 3	Group 4
No. of creators	6	5	4	6
Academic/professional background	Marketing, journalism, communication, and game development	Science, engineering and mathematics	Technology (including app development)	Business management, economics, accounting
Origin of the app	Awareness of a problem and not finding something in the market Open tender from donor organizations	Friends and relatives asking for information Business opportunity	Personal use after not finding anything in the market Part of services portfolio	Business opportunity Part of a larger project
Starting team size	1–2 people	3–5 people	2–8 people	5–15 people
App business models	B2C, not for profitpublicly funded	B2C, B2B	B2Cnot for profit	B2C, B2B

Source(s): Authors’ own work