Interview excerpts illustrating the main areas
| Main areas | Data extract (examples) | |
|---|---|---|
| 1 | Content | “Most people don’t want to change their habits […] they need to understand why it matters and how easy it is. This is why we have to get the content right” (interviewee-s9d4) |
| 2 | Expected impact | “We need to be constant in our efforts, and probably, or hopefully, we’ll become more sustainable every day. We’ll be doing our part” (interviewee-e1z6) |
| 3 | Managerial issues | “If I ever get into developing another app like this, I’d make sure to get someone to do the public relations work, the marketing. It is not as easy as it looks; it’s not just sending a tweet or creating an Instagram post. It’s a lot of work and time that I don’t have” (interviewee-y3o2) |
| 4 | External issues | “Competition is very high; investors tend to have a degree of sustainability drive, but […] they want results; they want them fast, they want to boast about them […] it’s not about developing an app for it to become better, at some point is just adjusting the app to please your investors” (interviewee-h9i5) |
| Main areas | Data extract (examples) | |
|---|---|---|
| 1 | Content | “Most people don’t want to change their habits […] they need to understand why it matters and how easy it is. This is why we have to get the content right” (interviewee-s9d4) |
| 2 | Expected impact | “We need to be constant in our efforts, and probably, or hopefully, we’ll become more sustainable every day. We’ll be doing our part” (interviewee-e1z6) |
| 3 | Managerial issues | “If I ever get into developing another app like this, I’d make sure to get someone to do the public relations work, the marketing. It is not as easy as it looks; it’s not just sending a tweet or creating an Instagram post. It’s a lot of work and time that I don’t have” (interviewee-y3o2) |
| 4 | External issues | “Competition is very high; investors tend to have a degree of sustainability drive, but […] they want results; they want them fast, they want to boast about them […] it’s not about developing an app for it to become better, at some point is just adjusting the app to please your investors” (interviewee-h9i5) |
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