Table 3

Sensational model

Dependent variable: whether individuals clicked “Like” on each post
Independent variablesStep 1Step 2Step 3
(Intercept)−1.98 (0.12)**−2.06 (0.13)**−2.06 (0.13)**
MMOD0.18 (0.07)*0.18 (0.08)*0.21 (0.08)**
Attitude toward cricket-eating−0.13 (0.07)−0.14 (0.08)−0.14 (0.08)
Gender (=1)−0.35 (0.15)*−0.33 (0.16)*−0.35 (0.16)*
Sensational −0.42 (0.04)**−0.43 (0.05)**
MMOD × Sensational  0.13 (0.04)**
AIC4339.594251.714244.01
BIC4372.884291.674290.62

Note(s): Numbers in parentheses indicate standard error. MMOD: Multi-dimensional measure of online disinhibition, Gender (0 = Male, 1 = Female), AIC: Akaike information criterion, BIC: Bayesian information criterion, *p < 0.05, **p < 0.01

Source(s): Authors’ own creation/work

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