Sensational model
| Dependent variable: whether individuals clicked “Like” on each post | |||
|---|---|---|---|
| Independent variables | Step 1 | Step 2 | Step 3 |
| (Intercept) | −1.98 (0.12)** | −2.06 (0.13)** | −2.06 (0.13)** |
| MMOD | 0.18 (0.07)* | 0.18 (0.08)* | 0.21 (0.08)** |
| Attitude toward cricket-eating | −0.13 (0.07) | −0.14 (0.08) | −0.14 (0.08) |
| Gender (=1) | −0.35 (0.15)* | −0.33 (0.16)* | −0.35 (0.16)* |
| Sensational | −0.42 (0.04)** | −0.43 (0.05)** | |
| MMOD × Sensational | 0.13 (0.04)** | ||
| AIC | 4339.59 | 4251.71 | 4244.01 |
| BIC | 4372.88 | 4291.67 | 4290.62 |
| Dependent variable: whether individuals clicked “Like” on each post | |||
|---|---|---|---|
| Independent variables | Step 1 | Step 2 | Step 3 |
| (Intercept) | −1.98 (0.12)** | −2.06 (0.13)** | −2.06 (0.13)** |
| MMOD | 0.18 (0.07)* | 0.18 (0.08)* | 0.21 (0.08)** |
| Attitude toward cricket-eating | −0.13 (0.07) | −0.14 (0.08) | −0.14 (0.08) |
| Gender (=1) | −0.35 (0.15)* | −0.33 (0.16)* | −0.35 (0.16)* |
| Sensational | −0.42 (0.04)** | −0.43 (0.05)** | |
| MMOD × Sensational | 0.13 (0.04)** | ||
| AIC | 4339.59 | 4251.71 | 4244.01 |
| BIC | 4372.88 | 4291.67 | 4290.62 |
Note(s): Numbers in parentheses indicate standard error. MMOD: Multi-dimensional measure of online disinhibition, Gender (0 = Male, 1 = Female), AIC: Akaike information criterion, BIC: Bayesian information criterion, *p < 0.05, **p < 0.01
Source(s): Authors’ own creation/work
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