Table 2. Post-occupancy... | Emerald Publishing

Table 2.

Post-occupancy auto-ethnographic case study methodology

Observations (construct validity)	Data collection & analysis (internal validity)	Writing up (internal validity)	Discussion (external validity)	Conclusion (reliability)
Participant observer travels to station, walks through building using lifts as primary means of vertical circulation. Collects video via discrete camera	Store video data Analyse data. Looks for surprising similarities and differences at customer touchpoints	Write 'thick description' of each significant experience along the journey Extract figures from video data & remove sensitive detail	Discuss and compare findings with literature Triangulate with other observations	Summarise stable findings and raise significance

Observations (construct validity)	Data collection & analysis (internal validity)	Writing up (internal validity)	Discussion (external validity)	Conclusion (reliability)
Participant observer travels to station, walks through building using lifts as primary means of vertical circulation. Collects video via discrete camera	Store video data Analyse data. Looks for surprising similarities and differences at customer touchpoints	Write 'thick description' of each significant experience along the journey Extract figures from video data & remove sensitive detail	Discuss and compare findings with literature Triangulate with other observations	Summarise stable findings and raise significance