OSMASEM moderation analysis results
| Moderator | DS → SI | SC → SI | AA → SI |
|---|---|---|---|
| Substantive moderators | |||
| Provider switch (N = 49) vs technology switch (N = 51) | 0.024 (0.055) | −0.016 (0.072) | −0.093 (0.045) * |
| Monetary switching costs (N = 26) vs non-monetary switching costs (N = 46) | −0.024 (0.070) | −0.093 (0.075) | −0.100 (0.050) * |
| Contractual relation (N = 14) vs non-contractual relation (N = 84) | −0.094 (0.083) | −0.062 (0.093) | 0.054 (0.067) |
| Control moderators | |||
| Student sample (N = 13) vs non-student sample (N = 87) | 0.067 (0.069) | −0.127 (0.086) | 0.031 (0.081) |
| Mostly student sample (N = 28) vs not mostly student sample (N = 72) | 0.135 (0.055) * | −0.185 (0.070) ** | −0.031 (0.050) |
| Tangible (N = 10) vs intangible (N = 90) | −0.052 (0.109) | −0.073 (0.139) | −0.040 (0.076) |
| IS (N = 81) vs no IS (N = 19) | 0.146 (0.072) * | 0.143 (0.103) | 0.095 (0.061) |
| Age (N = 89) | −0.035 (0.025) | −0.008 (0.035) | −0.014 (0.026) |
| Gender (N = 98) | −0.020 (0.029) | 0.007 (0.036) | −0.019 (0.029) |
| Asia (N = 78) vs other region (N = 14) | −0.012 (0.069) | 0.095 (0.086) | 0.067 (0.081) |
| Journal (N = 85) vs no journal (N = 15) | −0.104 (0.066) | 0.118 (0.094) | 0.033 (0.066) |
| Scopus cite score (N = 35) | −0.064 (0.034) | −0.048 (0.49) | −0.058 (0.040) |
| Citations per document (N = 88) | 0.001 (0.026) | −0.011 (0.034) | −0.014 (0.024) |
| Power distance (N = 92) | −0.003 (0.026) | 0.042 (0.033) | 0.002 (0.023) |
| Individualism (N = 92) | 0.009 (0.027) | −0.032 (0.032) | −0.037 (0.031) |
| Masculinity (N = 92) | 0.018 (0.026) | −0.006 (0.034) | 0.003 (0.022) |
| Uncertainty avoidance (N = 92) | −0.027 (0.026) | −0.029 (0.035) | 0.019 (0.023) |
| Long-term orientation (N = 92) | 0.002 (0.032) | 0.004 (0.034) | 0.020 (0.030) |
| Indulgence (N = 92) | 0.022 (0.029) | −0.009 (0.034) | −0.034 (0.025) |
| Moderator | DS → SI | SC → SI | AA → SI |
|---|---|---|---|
| Provider switch ( | 0.024 (0.055) | −0.016 (0.072) | −0.093 (0.045) * |
| Monetary switching costs ( | −0.024 (0.070) | −0.093 (0.075) | −0.100 (0.050) * |
| Contractual relation ( | −0.094 (0.083) | −0.062 (0.093) | 0.054 (0.067) |
| Student sample ( | 0.067 (0.069) | −0.127 (0.086) | 0.031 (0.081) |
| Mostly student sample ( | 0.135 (0.055) * | −0.185 (0.070) ** | −0.031 (0.050) |
| Tangible ( | −0.052 (0.109) | −0.073 (0.139) | −0.040 (0.076) |
| IS ( | 0.146 (0.072) * | 0.143 (0.103) | 0.095 (0.061) |
| Age ( | −0.035 (0.025) | −0.008 (0.035) | −0.014 (0.026) |
| Gender ( | −0.020 (0.029) | 0.007 (0.036) | −0.019 (0.029) |
| Asia ( | −0.012 (0.069) | 0.095 (0.086) | 0.067 (0.081) |
| Journal ( | −0.104 (0.066) | 0.118 (0.094) | 0.033 (0.066) |
| Scopus cite score ( | −0.064 (0.034) | −0.048 (0.49) | −0.058 (0.040) |
| Citations per document ( | 0.001 (0.026) | −0.011 (0.034) | −0.014 (0.024) |
| Power distance ( | −0.003 (0.026) | 0.042 (0.033) | 0.002 (0.023) |
| Individualism ( | 0.009 (0.027) | −0.032 (0.032) | −0.037 (0.031) |
| Masculinity ( | 0.018 (0.026) | −0.006 (0.034) | 0.003 (0.022) |
| Uncertainty avoidance ( | −0.027 (0.026) | −0.029 (0.035) | 0.019 (0.023) |
| Long-term orientation ( | 0.002 (0.032) | 0.004 (0.034) | 0.020 (0.030) |
| Indulgence ( | 0.022 (0.029) | −0.009 (0.034) | −0.034 (0.025) |
Note(s): N: Number of samples, *p < 0.05, **p < 0.01, DS: Dissatisfaction, SC: Switching Costs, AA: Alternative Attractiveness, SI: Switching Intention
Source(s): Author’s own work
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