Table 3

Proposed typology of values tested and validated in the empirical case study

Value categoryValue nameDefinition/ExplanationOrigin
1. Leadership and DirectionCommitted leadershipLeaders actively demonstrate quality-focused behaviours, set the vision, and ensure strategic alignment with quality goalsTQM literature
2. Evidence-based actionDecision-making based
on facts
Organisational decisions are made using reliable data and performance insights rather than intuition or authorityTQM literature
3. Customer focusCustomer orientationUnderstanding and exceeding customer needs and expectations through consistent quality of service and productTQM literature
4. People involvementEveryone’s participationAll members of the organisation are engaged and responsible for quality, fostering shared ownership of outcomesTQM literature
5. Operational excellenceProcess orientationActivities are structured and continuously refined for efficiency and effectiveness, reducing waste and variationTQM literature
6. Change and InnovationContinuous improvementThe organisation systematically strives for ongoing enhancement of processes, products, and services through feedback, learning, and innovationTQM literature
7. Professional integrityProfessionalismEmployees demonstrate accountability, ethical standards, responsibility, and high-quality performance in their roles and interactionsNew (based on the theoretical frame and contextualised for the case study)
8. Learning orientationDevelopmentA commitment to learning and growth at individual, group and organisational levels, enabling adaptive capacity and long-term excellenceNew (based on the theoretical frame and contextualised for the case study)
9. Social cohesionCooperationEncouragement of collaboration, trust, and mutual respect among coworkers and between departments, supporting cross-functional effectivenessNew (based on the theoretical frame and contextualised for the case study)
Source(s): Authors’ own work

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