Table 4

Twelve principles that establish construct validity when designing vignettes

Principles for actions that hinder the development of an organisational culturePrinciples for actions that promote the development of an organisational culture
Short-termLong-term
Promotes internal-external (inside-out)Promotes external-internal (outside-in)
Drives sustainability unbalanced over time: financially, ecologically, and/or sociallyDrives sustainability in balance over time: financially, ecologically, and socially
PassiveActive
Ad hocSystematically
UnconsciouslyConsciously
Source(s): Authors’ own work

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