Related studies of OPRB and its drivers
| Article | OPRB drivers | Underpinning theories | Data source and analysis model | Product category | ||
|---|---|---|---|---|---|---|
| Extrinsic product attributes | Intrinsic product attributes | Individual customer characteristics | ||||
| Dong et al. (2025) | * | ST | Survey | Fashion | ||
| Abdulla et al. (2025) | * | Organisational trust theory, AT | Survey | Retail | ||
| Mishra and Dutta (2024) | * | Supply Chain Dynamics | Transactional data/ML | Industrial equipment | ||
| Panda et al. (2024) | * | TPB | Interview | Multiple | ||
| Martínez-López et al. (2022b) | * | AT, Consumer Tolerance Theory | Survey | Fashion | ||
| Martínez-López et al. (2022a) | * | Procedural justice | Survey | Fashion | ||
| Zhang et al. (2022) | * | AT, IT, Consumer Learning Theory | Experiment | Fashion | ||
| Gustafsson et al. (2021) | * | ST | Transactional data/Statistics | Fashion | ||
| Wallenburg et al. (2021) | * | ST | Transactional data/Statistics | Fashion | ||
| Lee and Yi (2019) | * | PT | Survey/Statistics | Fashion | ||
| Sahoo et al. (2018) | * | IT | OCR/Statistics | Fashion | ||
| Gelbrich et al. (2017) | * | Operant Conditioning | Interview | Fashion | ||
| Walsh et al. (2016) | * | ST, CDT | Survey/Statistics | Electronic | ||
| Rao et al. (2014) | * | Emotion and Adaptation | Transactional data/Statistics | Jewellery | ||
| De et al. (2013) | * | ECT, IT | Transactional data/Statistics | Fashion | ||
| Cheng et al. (2024) | * | * | Not Specified | Transactional data; OCR/ML | Multiple | |
| Duong et al. (2025) | * | * | ST | OCR/ML | Multiple | |
| Mor et al. (2024) | * | * | Not Specified | OCR/ML | Multiple | |
| Wachter et al. (2012) | * | Consumer Ethics Scale | Survey | Not specified | ||
| Shang et al. (2017a) | * | Not Specified | Experiment | Not specified | ||
| Serravalle et al. (2022) | * | * | Hofstede’s cultural models | Interview | Fashion | |
| Das and Kunja (2024) | * | * | * | ECT, CDT, TPB | Interview | Multiple |
| This study | * | * | * | Interaction Style Theory, AT, PT, TPB | OCR/ML | Electronic |
| Article | OPRB drivers | Underpinning theories | Data source and analysis model | Product category | ||
|---|---|---|---|---|---|---|
| Extrinsic product attributes | Intrinsic product attributes | Individual customer characteristics | ||||
| * | ST | Survey | Fashion | |||
| * | Organisational trust theory, AT | Survey | Retail | |||
| * | Supply Chain Dynamics | Transactional data/ML | Industrial equipment | |||
| * | TPB | Interview | Multiple | |||
| * | AT, Consumer Tolerance Theory | Survey | Fashion | |||
| * | Procedural justice | Survey | Fashion | |||
| * | AT, IT, Consumer Learning Theory | Experiment | Fashion | |||
| * | ST | Transactional data/Statistics | Fashion | |||
| * | ST | Transactional data/Statistics | Fashion | |||
| * | PT | Survey/Statistics | Fashion | |||
| * | IT | OCR/Statistics | Fashion | |||
| * | Operant Conditioning | Interview | Fashion | |||
| * | ST, CDT | Survey/Statistics | Electronic | |||
| * | Emotion and Adaptation | Transactional data/Statistics | Jewellery | |||
| * | ECT, IT | Transactional data/Statistics | Fashion | |||
| * | * | Not Specified | Transactional data; OCR/ML | Multiple | ||
| * | * | ST | OCR/ML | Multiple | ||
| * | * | Not Specified | OCR/ML | Multiple | ||
| * | Consumer Ethics Scale | Survey | Not specified | |||
| * | Not Specified | Experiment | Not specified | |||
| * | * | Hofstede’s cultural models | Interview | Fashion | ||
| * | * | * | ECT, CDT, TPB | Interview | Multiple | |
| This study | * | * | * | Interaction Style Theory, AT, PT, TPB | OCR/ML | Electronic |
Note(s): ST – Signalling Theory; CDT – Cognitive Dissonance Theory; AT – Attribution Theory; PT – Prospect theory; ECT – Expectation Confirmation Theory; IT – Information Theory; TPB – Theory of Planned Behaviour; OCR – Online Customer Reviews
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