Table 2

Representative keywords and phrases per product attribute

TypeAttributeKeywordsPhrases
Experience intrinsicPerformancework, well, router, use, device, connect, try, sound, speaker, headphone, pair, sound quality, camera, screen, monitor, picture, video, qualitysignal strength, lose connection, drop connection, have range, line of sight, picture quality, image quality, dead pixels, audio quality, it makes noise, it has bass, quality of sound
Durabilitymonth, battery, replacement, day, replace, time, weekstop work week, stop charge, suddenly stop, not last long
ReliabilityUse, cable, issue, one, device, time, make, product, barely hear, not connectionit does not work, they have issues, it has flaw, they have defect, it manufactures defect, defective unit
Search intrinsicPrimary featureskeyboard, computer, use, mouse, work, laptop, key, USB, card, scroll wheel, trackpad, space bar, skinkey on keyboard, USB port, hard drive
Secondary featurescase, iPad, cover, tablet, look, one, screen, break, bag, small, look, use, fit, tv, cheap, qualitycase does not fit, bottom of case, part of case, not fit properly, do not fit, big for tablet, size of
ExtrinsicProduct information mismatchproduct, item, not work, one star, work, refund, get, virtually, harnessthey change information, confusing misleading emails, wrong size, product description, description of product, dell tablet not compatible, compatible product
After-sales servicesget, time, try, work, app, remote, device, go, return, set, reimburse, pay attention, not apparent reason, not helpful, platform, totally useless, supportit takes hours, customer service, tech support, set up, instructions for, lack of support
Warrantyunit, drive, product, warranty, purchase, amazon, buy, repair, send, call, protection plan, SquareTradethey send replacement, it have warranty, customer service, year warranty, new one, proof of purchase
Logistics service qualitycable, one, return, mount, fan, screw, come, look, get, box, dimension, hard plastic, stainoriginal packaging, whole package, packing expect shipment, who fulfil order, wrong parts, wrong thing, packing prime envelop, brown packing box
Source(s): Authors’ own creation

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