Table 2

Overview of the data structure

First-order themesSecond- order themesAggregate dimensions
Statements on how they agreed to work together; “We met at an exhibition and agreed to work together”
“We verbally agreed to start working together”
“They contacted us and wanted to sell for us so after some evaluations we decided to write contract with the”
Agreeing to work together

Verbally agreeing to work together
Written agreements to work together
Contractual trust

Contractual trust
Contractual trust
Statements on how the collaboration worked; “they could sell and provide our customers with great services”
“They sold some products but provided poor services and overpromised to our customers”
“It started slow, but they learned and eventually managed to do a good job”
Knowledge

Lack of knowledge

Learning
Competence trust

Competence trust

Competence trust
Statements on how the collaboration evolved; “we helped them and educated them, and they were willing to learn about us”
“They were not knowledgeable and nor where they willing to learn about us as a company”
“They helped in the market, and they were always willing to teach us about the market and invested in our collaboration”
Investing in the collaboration

Not willing to invest in the collaboration

Investing in the collaboration
Goodwill trust

Goodwill trust

Goodwill trust

Source(s): Author’s own work

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