Overview of the data structure
| First-order themes | Second- order themes | Aggregate dimensions |
|---|---|---|
| Statements on how they agreed to work together; “We met at an exhibition and agreed to work together” “We verbally agreed to start working together” “They contacted us and wanted to sell for us so after some evaluations we decided to write contract with the” | Agreeing to work together Verbally agreeing to work together Written agreements to work together | Contractual trust Contractual trust Contractual trust |
| Statements on how the collaboration worked; “they could sell and provide our customers with great services” “They sold some products but provided poor services and overpromised to our customers” “It started slow, but they learned and eventually managed to do a good job” | Knowledge Lack of knowledge Learning | Competence trust Competence trust Competence trust |
| Statements on how the collaboration evolved; “we helped them and educated them, and they were willing to learn about us” “They were not knowledgeable and nor where they willing to learn about us as a company” “They helped in the market, and they were always willing to teach us about the market and invested in our collaboration” | Investing in the collaboration Not willing to invest in the collaboration Investing in the collaboration | Goodwill trust Goodwill trust Goodwill trust |
| Second- order themes | Aggregate dimensions | |
|---|---|---|
| Agreeing to work together | Contractual trust | |
| Knowledge | Competence trust | |
| Investing in the collaboration | Goodwill trust |
Source(s): Author’s own work
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