Number of cases the case companies have encountered with bridge-makers and target markets
| Firm | No. of markets in progress | No. of markets where the collaboration worked | No. of markets where the collaboration did not work |
|---|---|---|---|
| Firm A | 12 | 11 | 7 |
| Firm B | 6 | 8 | 6 |
| Firm C | 11 | 6 | 8 |
| Firm D | 7 | 9 | 9 |
| Firm E | 14 | 11 | 10 |
| No. of | No. of markets where | No. of markets where | |
|---|---|---|---|
| 12 | 11 | 7 | |
| 6 | 8 | 6 | |
| 11 | 6 | 8 | |
| 7 | 9 | 9 | |
| 14 | 11 | 10 |
Source(s): Author’s own work
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.