Table 1

Sample: Characteristics of start-ups

Interviewee/organisation # (*)Start-up’s founding product/service marketYear of foundingEmployeesYears in operation in 2020Stage of the start-ups in 2020Customers
1Biotech20182–102Early stageB2B
2FinTech2016200+4MatureB2B
3AgTech20172–103Early stageB2B
4Green-Tech20162–10<4Early stageB2B + B2C
5E-Commerce marketplace201812Early stageB2B
6Robotics201611–504MatureB2B
7VR-Training, E-Learning201211–508MatureB2B
8MedTech20192–101Early stageB2C
9E-Learning platform20162–104MatureB2B+B2C
10Community platform20162–10<4Early stageB2B + B2C
11E-Learning platform20152–105MatureB2B+B2C
12Data analytics201711–503Early stageB2B
13AgriTech2014256MatureB2B
14Online sales20172–103Early stageB2C
15SaaS201511–505MatureB2B
16Robotics201711–503Early stageB2B
17Customer insight SaaS201611–504MatureB2B
18SaaS bid management20172–103Early stageB2B
19Online sales201411–506MatureB2B + B2C
20Biotech20142–106MatureB2B
21InsureTech20182–102Early stageB2B
22Medical research software20182–102Early stageB2B
23AgTech20172–103Early stageB2B
24Agtech20172–103Early stageB2B + B2C
25LawTech20192–101Early stageB2B
26IoT20182–102Early stageB2B
27FinTech20192–101Early stageB2C
28Online gambling20142–106MatureB2C
29HealthTech20172–103Early stageB2B+B2C
30Saas20172–103Early stageB2B
31Robotics20162–10<4Early stageB2B
32Saas201611–504MatureB2B

Note(s): (*) all interviewees were in the position of CEOs or managing directors except interviewee numbers 4, 5, 14 and 15 who were founders of start-ups

Source(s): Authors’ own work

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