Table A1

Sample description

BrandIndustryX (Twitter) handleNo. of tweetsFollowingFollowers
AlcoaAerospace@Alcoa2045,05827,908
BoeingAerospace@Boeing287256669,854
United technologiesAerospace@UTC3573943,418
AGCOAgriculture@AGCOcorp5583,13549,837
CHSAgriculture@CHSInc4403321,806
CiscoBusiness services@Cisco2,8682,784742,379
IBMBusiness services@IBM8374,911715,497
OracleBusiness services@Oracle2,391844815,111
SalesforceBusiness services@salesforce5,010141,434589,070
ADPBusiness services@ADP1,3212,73749,154
AramarkBusiness services@Aramark73445018,846
CDWBusiness services@CDWCorp3,2534,45844,033
ManpowerGroupBusiness services@ManpowerGroup1,1801,28816,675
R.R. DonnelleyBusiness services@rrdonnelley1501211,405
SyscoBusiness services@Sysco92374315,252
W.W. GraingerBusiness services@grainger4581,18726,212
Dow chemicalChemical@DowNewsroom4941,91571,844
DuPontChemical@DuPont_News30722667,208
Eastman chemicalChemical@EastmanChemCo28452110,044
EcolabChemical@Ecolab3911,08422,964
Occidental petroleumChemical@WeAreOxy2037617,263
Jacobs engineering groupConstruction@JacobsConnects3,40192242,403
AECOMConstruction@AECOM54762684,471
FluorConstruction@FluorCorp76781517,725
Peter Kiewit sonsConstruction@kiewit33611515,219
3MDiversified@3M5184,7451,350,745
GEDiversified@generalelectric43512,448440,818
Arrow electronicsElectronics@ArrowGlobal5241,51527,738
AvnetElectronics@Avnet1,07982913,158
HarmanElectronics@Harman90485623,190
JabilElectronics@Jabil1,3492,61810,185
ConocoPhillipsEnergy@conocophillips313207163,267
Baker HughesEnergy@bakerhughesco34997770,518
Devon energyEnergy@DevonEnergy12220515,251
HalliburtonEnergy@Halliburton14410462,809
National oilwell VarcoEnergy@NOVGlobal1363076,351
ADMFood processing@ADMupdates4262118,864
Tyson foodsFood processing@TysonFoods27416,40758,537
CaterpillarHeavy industry@CaterpillarInc766218149,289
CumminsHeavy industry@Cummins578553124,908
John deereHeavy industry@JohnDeere440324220,365
Johnson controlsHeavy industry@johnsoncontrols71345329,792
Emerson electricManufacturing@Emerson_News26471020,555
Rockwell automationManufacturing@ROKAutomation1,7362,33442,141
Avery DennisonManufacturing@AveryDennison1,2435,552148,916
CorningManufacturing@Corning61575130,141
DomtarManufacturing@DomtarEveryday8099624,787
International paperManufacturing@IntlPaperCo8391309,212
Owens corningManufacturing@OwensCorning3651318,036
Owens-IllinoisManufacturing@OI_Glass9643724,409
Parker-HannifinManufacturing@ParkerHannifin1,1864,76117,285
WeyerhaeuserManufacturing@Weyerhaeuser1238205,576
WhirlpoolManufacturing@WhirlpoolCorp1,1051,23732,276
AbbottMedical and pharmaceutical@AbbottNews1,1754,879122,989
BaxterMedical and pharmaceutical@baxter_intl333515,997
Becton DickinsonMedical and pharmaceutical@BDandCo1,54070913,871
Boston scientificMedical and pharmaceutical@bostonsci33717339,327
StrykerMedical and pharmaceutical@StrykerEC3711817,108
Thermo fisher scientificMedical and pharmaceutical@thermofisher2,00170166,318
Zimmer BiometMedical and pharmaceutical@zimmerbiomet25527011,212
HoneywellMilitary defense@honeywell58933166,104
Lockheed martinMilitary defense@LockheedMartin940385526,983
Northrop GrummanMilitary defense@northropgrumman306670285,467
RaytheonMilitary defense@RaytheonTech479282197,679
Huntington IngallsMilitary defense@WeAreHII5791,3329,442
Freeport-McMoRanMining@FM_FCX192963,581
NewmontMining@NewmontCorp71069225,945
BallPackaging@BallCorpHQ3521,9427,131
Sealed airPackaging@Sealed_Air2967794,493
VeritivPackaging@Veritiv2624782,126
WestRockPackaging@WestRock4031,0317,199
Applied materialsSemiconductors@Applied4Tech2321,61513,094
BroadcomSemiconductors@Broadcom3913,45952,488
QualcommSemiconductors@Qualcomm1,54212,210450,377
Texas instrumentsSemiconductors@TXInstruments3831,43994,161
IntelTechnology@intel8801,3914,961,023
Ingram microTechnology@IngramMicroInc61430422,239
Insight enterprisesTechnology@InsightEnt1,9278925,957
Tech dataTechnology@Tech_Data5902,41617,694
CSXTransportation and logistics@CSX48417348,270
Ryder systemsTransportation and logistics@Ryder_Systems473426
PricelineTravel@priceline21310,17088,811
Source(s): Authors’ own work
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