Core focus of the metaverse business transformation: customer interaction processes
| Customer interaction processes | Examples |
|---|---|
| Make client aware of firm’s offering (awareness phase) | Samsung: new products launch events in the metaverse |
| Support clients in evaluating the firm’s offering (consideration phase) | Hyundai: metaverse-based showrooms for virtual testing |
| Allow clients to purchase and have delivered the firm’s offering (purchase phase) | Christie’s: sale of virtual products and funnel for physical products’ sales |
| Get clients loyal after the offering purchase (loyalty phase) | Clinique: loyalty programs based on digital goods |
| Customer interaction processes | Examples |
|---|---|
| Make client aware of firm’s offering (awareness phase) | Samsung: new products launch events in the metaverse |
| Support clients in evaluating the firm’s offering (consideration phase) | Hyundai: metaverse-based showrooms for virtual testing |
| Allow clients to purchase and have delivered the firm’s offering (purchase phase) | Christie’s: sale of virtual products and funnel for physical products’ sales |
| Get clients loyal after the offering purchase (loyalty phase) | Clinique: loyalty programs based on digital goods |
Source(s): Authors’ own creation
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