Table 3

Ultimate goal of the metaverse business transformation: improving existing value sources

Improving existing value sourcesExamples
Optimization of existing BM by involving the coreset of individual firmsMeta: collaboration and process optimization via metaverse-related technologies (e.g. platforms, headsets, AI-enabled digital beings)
Optimization of existing BM by involving the whole value chainJP Morgan: Modification of interconnection among the value chain actors via metaverse platforms

Source(s): Authors’ own creation

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