Ultimate goal of the metaverse business transformation: creating new value sources
| Creating new value sources | Example |
|---|---|
| Innovate “what” is delivered | Burberry, Nike: introduction of new products/services or additional products/services |
| Innovate “how” the offering is delivered | Wendy’s, Gucci: introduction of new channels or additional channels |
| Creating new value sources | Example |
|---|---|
| Innovate “what” is delivered | Burberry, Nike: introduction of new products/services or additional products/services |
| Innovate “how” the offering is delivered | Wendy’s, Gucci: introduction of new channels or additional channels |
Source(s): Authors’ own creation
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