Table 1

Case vignettes of approaches to ambidexterity of seven disruptors

Structural approaches to ambidexterityCase 1: Voith (structural ambidexterity)Case 2: Klöckner & Co (separation)Case 3: imperial college London (integration)
Traditional BM
Disruptive BM
Engineering solutions in mechanical and plant engineering
Digital network solutions based on scalable, intelligent IIoT
Steel and metals distributor
Digitalized supply and service chain for steel trading
On-site MBA offerings
Online-only MBA format
Features
Processes
  • VDV has distinct innovation processes to increase speed and flexibility

  • Kloeckner.i has adopted distinct, agile processes focusing on design thinking and a lean start-up-approach

  • Blended in-class and online learning processes through introduction of own online learning platform

Leadership
  • Integrated into the existing hierarchies of Voith

  • Own leadership but connected to Klöckner & Co

  • Global Online MBA is fully integrated into Imperial College London’s lead

Incentives
  • Separate reward system encouraging digital capabilities

  • Separate control mechanisms and incentives aligned with innovative approaches

  • Updated common incentives that allow students to track their progress digitally through an online learning platform

Resources
  • Shared resources and competencies by bundling automation and IT expertise with the deep know-how of traditional divisions

  • As part of an exchange program, Klöckner & Co shares HR resources with kloeckner.i

  • Kloeckner.i benefits from the group’s knowledge, experience, and access to clients and suppliers

  • Shared HR and IT resources across programs

Structure
  • VDV is a structurally separated division

  • Klöckner & Co set up the structurally independent unit kloeckner.i

  • Kloeckner.i operates autonomously with offices outside the headquarters

  • Global Online MBA is fully integrated into existing faculty and program structure

Organizational values
  • Shared values to drive digital collaboration across the group

  • Kloeckner.i established separate values promoting innovation

  • Updated common values to leverage strengths in technology and entrepreneurship

Culture
  • VDV acts as an in-house incubator to foster an entrepreneurial culture and embrace digital capabilities

  • Kloeckner.i operates as an internal start-up with its own failure culture

  • Updated culture toward “embracing online” to keep pace with digital innovations

Temporal approaches to ambidexterityCase 4: Ericsson (temporal ambidexterity)Case 5: flutter (phased integration)Case 6: Allianz (dynamic ambidexterity)
Traditional BM
Disruptive BM
B2B telecommunications
Cloud-driven network solutions
Quota-driven bookmaker system
Order-driven online betting exchange platform
Insurance and asset management
Customer-centric, co-created insurance solutions
Features
Processes
  • Temporarily separated processes adapted to phases of exploitation and exploration

  • Initially separated processes for the online unit to ensure a certain degree of autonomy and independence

  • Global Digital Factory (GDF) has adapted distinct agile, fast, and lean processes to adapt quickly to changing customer requirements

Leadership
  • Integrated into corporate hierarchies

  • Online unit is supported by central functions, including a group leadership

  • GDF is integrated into senior management at Allianz but with decentralized decision-making

Incentives
  • Temporary distinct incentive structures to avoid pressure to achieve financial targets

  • Established a new benefits program to eliminate different incentives between the parent and the online business

  • Separate control mechanisms supporting innovation

  • GDF explores innovative ways of working

Resources
  • Shared access to resources from across Ericsson to exploit synergies

  • Shared marketing and IT resources across all operating divisions

  • Shared resources and competencies across all units

Structure
  • Structural flexibility characterized by repeated restructuring from decentralized to centralized structures

  • Initially dual structure by separating the online unit

  • Later, restructured by reintegrating online unit

  • GDF is independent from traditional business units to adapt quickly to changing customer requirements

Organizational values
  • Updated values geared to innovation and agility

  • Embedded new common set of values to prepare the online business for eventual reintegration

  • GDF incorporates unique values fostering customer-centricity

Culture
  • Company-wide cultural transformation program to embrace innovation

  • Online unit reinforced a start-up culture of flexibility, empowerment, innovation, and quick decision-making

  • GDF established a unique culture, which embraces the spirit of change and innovation

Contextual approaches to ambidexterityCase 7: Haier (contextual ambidexterity)
Traditional BM
Disruptive BM
Appliance manufacturer
Smart appliance manufacturer
Features
Processes
  • Updated processes to enable employees to balance exploitation and exploration individually

Leadership
  • Micro-enterprises (MEs) are integrated into top management, but have independent decision-making authority and are largely self-managed

Incentives
  • Distinct incentive structure

  • Each ME is compensated based on the team’s performance

Resources
  • MEs allocate resources independently but are integrated into global sourcing to achieve economies of scale

Structure
  • Replaced linear structure and set up platforms of incubated entrepreneurs (MEs) that enable employees to balance exploitation and exploration

Organizational values
  • Ensures MEs’ growth is consistent with common corporate values

Culture
  • Updated common culture encouraging employees to become entrepreneurs

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