Case vignettes of approaches to ambidexterity of seven disruptors
| Structural approaches to ambidexterity | Case 1: Voith (structural ambidexterity) | Case 2: Klöckner & Co (separation) | Case 3: imperial college London (integration) |
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| Traditional BM Disruptive BM | Engineering solutions in mechanical and plant engineering Digital network solutions based on scalable, intelligent IIoT | Steel and metals distributor Digitalized supply and service chain for steel trading | On-site MBA offerings Online-only MBA format |
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| Structural approaches to ambidexterity | Case 1: Voith (structural ambidexterity) | Case 2: Klöckner & Co (separation) | Case 3: imperial college London (integration) |
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| Traditional BM | Engineering solutions in mechanical and plant engineering | Steel and metals distributor | On-site MBA offerings |
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VDV has distinct innovation processes to increase speed and flexibility | Kloeckner.i has adopted distinct, agile processes focusing on design thinking and a lean start-up-approach | Blended in-class and online learning processes through introduction of own online learning platform | |
Integrated into the existing hierarchies of Voith | Own leadership but connected to Klöckner & Co | Global Online MBA is fully integrated into Imperial College London’s lead | |
Separate reward system encouraging digital capabilities | Separate control mechanisms and incentives aligned with innovative approaches | Updated common incentives that allow students to track their progress digitally through an online learning platform | |
Shared resources and competencies by bundling automation and IT expertise with the deep know-how of traditional divisions | As part of an exchange program, Klöckner & Co shares HR resources with kloeckner.i Kloeckner.i benefits from the group’s knowledge, experience, and access to clients and suppliers | Shared HR and IT resources across programs | |
VDV is a structurally separated division | Klöckner & Co set up the structurally independent unit kloeckner.i Kloeckner.i operates autonomously with offices outside the headquarters | Global Online MBA is fully integrated into existing faculty and program structure | |
Shared values to drive digital collaboration across the group | Kloeckner.i established separate values promoting innovation | Updated common values to leverage strengths in technology and entrepreneurship | |
VDV acts as an in-house incubator to foster an entrepreneurial culture and embrace digital capabilities | Kloeckner.i operates as an internal start-up with its own failure culture | Updated culture toward “embracing online” to keep pace with digital innovations | |
| Temporal approaches to ambidexterity | Case 4: Ericsson (temporal ambidexterity) | Case 5: flutter (phased integration) | Case 6: Allianz (dynamic ambidexterity) |
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| Traditional BM Disruptive BM | B2B telecommunications Cloud-driven network solutions | Quota-driven bookmaker system Order-driven online betting exchange platform | Insurance and asset management Customer-centric, co-created insurance solutions |
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| Temporal approaches to ambidexterity | Case 4: Ericsson (temporal ambidexterity) | Case 5: flutter (phased integration) | Case 6: Allianz (dynamic ambidexterity) |
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| Traditional BM | B2B telecommunications | Quota-driven bookmaker system | Insurance and asset management |
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Temporarily separated processes adapted to phases of exploitation and exploration | Initially separated processes for the online unit to ensure a certain degree of autonomy and independence | Global Digital Factory (GDF) has adapted distinct agile, fast, and lean processes to adapt quickly to changing customer requirements | |
Integrated into corporate hierarchies | Online unit is supported by central functions, including a group leadership | GDF is integrated into senior management at Allianz but with decentralized decision-making | |
Temporary distinct incentive structures to avoid pressure to achieve financial targets | Established a new benefits program to eliminate different incentives between the parent and the online business | Separate control mechanisms supporting innovation GDF explores innovative ways of working | |
Shared access to resources from across Ericsson to exploit synergies | Shared marketing and IT resources across all operating divisions | Shared resources and competencies across all units | |
Structural flexibility characterized by repeated restructuring from decentralized to centralized structures | Initially dual structure by separating the online unit Later, restructured by reintegrating online unit | GDF is independent from traditional business units to adapt quickly to changing customer requirements | |
Updated values geared to innovation and agility | Embedded new common set of values to prepare the online business for eventual reintegration | GDF incorporates unique values fostering customer-centricity | |
Company-wide cultural transformation program to embrace innovation | Online unit reinforced a start-up culture of flexibility, empowerment, innovation, and quick decision-making | GDF established a unique culture, which embraces the spirit of change and innovation | |
| Contextual approaches to ambidexterity | Case 7: Haier (contextual ambidexterity) |
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| Traditional BM Disruptive BM | Appliance manufacturer Smart appliance manufacturer |
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| Contextual approaches to ambidexterity | Case 7: Haier (contextual ambidexterity) |
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| Traditional BM | Appliance manufacturer |
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Updated processes to enable employees to balance exploitation and exploration individually | |
Micro-enterprises (MEs) are integrated into top management, but have independent decision-making authority and are largely self-managed | |
Distinct incentive structure Each ME is compensated based on the team’s performance | |
MEs allocate resources independently but are integrated into global sourcing to achieve economies of scale | |
Replaced linear structure and set up platforms of incubated entrepreneurs (MEs) that enable employees to balance exploitation and exploration | |
Ensures MEs’ growth is consistent with common corporate values | |
Updated common culture encouraging employees to become entrepreneurs | |
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