Table 1 A typology of strategic... | Emerald Publishing

Table 1

A typology of strategic ambiguity

Organizational flexibility/environmental responsiveness	Proactive sensing	Reactive sensing
Centralized control	Flexibility and Adaptability (Strategic ambiguity enables high-level control while adapting strategies in dynamic environments)	Control and Influence (Maintains managerial discretion, using ambiguity to handle crises without relinquishing authority)
Decentralized control	Collaboration and Engagement (Empowers diverse stakeholders to interpret, co-create, and align with strategic goals through flexible messaging)	Reputation and Legal Protection (Uses ambiguity to mitigate legal and reputational risks, deflecting blame and avoiding explicit commitments)

Organizational flexibility/environmental responsiveness	Proactive sensing	Reactive sensing
Centralized control	Flexibility and Adaptability(Strategic ambiguity enables high-level control while adapting strategies in dynamic environments)	Control and Influence(Maintains managerial discretion, using ambiguity to handle crises without relinquishing authority)
Decentralized control	Collaboration and Engagement(Empowers diverse stakeholders to interpret, co-create, and align with strategic goals through flexible messaging)	Reputation and Legal Protection(Uses ambiguity to mitigate legal and reputational risks, deflecting blame and avoiding explicit commitments)

Source(s): Authors’ own elaboration