A typology of strategic ambiguity
| Organizational flexibility/environmental responsiveness | Proactive sensing | Reactive sensing |
|---|---|---|
| Centralized control | Flexibility and Adaptability (Strategic ambiguity enables high-level control while adapting strategies in dynamic environments) | Control and Influence (Maintains managerial discretion, using ambiguity to handle crises without relinquishing authority) |
| Decentralized control | Collaboration and Engagement (Empowers diverse stakeholders to interpret, co-create, and align with strategic goals through flexible messaging) | Reputation and Legal Protection (Uses ambiguity to mitigate legal and reputational risks, deflecting blame and avoiding explicit commitments) |
| Organizational flexibility/environmental responsiveness | Proactive sensing | Reactive sensing |
|---|---|---|
| Centralized control | ||
| Decentralized control |
Source(s): Authors’ own elaboration
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