Experts’ opinion on criteria ranking
| Criteria | Index | Expert 1 | Expert 2 | Expert 3 | Expert 4 |
|---|---|---|---|---|---|
| Appearance, sincerity, and authenticity | C1 | 17 | 22 | 22 | 21 |
| Number of followers | C2 | 1 | 1 | 1 | 1 |
| Past contents’ value and quality | C3 | 2 | 2 | 3 | 3 |
| Frequency of posts | C4 | 22 | 17 | 21 | 18 |
| Affability and public relations | C5 | 12 | 3 | 16 | 16 |
| Expertise/credibility | C6 | 13 | 5 | 2 | 14 |
| Connectedness and tangibles | C7 | 20 | 20 | 14 | 22 |
| Target market alignment | C8 | 7 | 4 | 5 | 2 |
| Reliability and trustworthiness | C9 | 8 | 6 | 7 | 4 |
| Participatory activities, engagement and argument effort | C10 | 11 | 11 | 8 | 9 |
| Potential to create quality presentation, and empathy | C11 | 14 | 7 | 9 | 7 |
| Success of past campaigns | C12 | 10 | 8 | 4 | 5 |
| Assurance and quality communication | C13 | 16 | 18 | 6 | 10 |
| Payment and cost issues | C14 | 15 | 9 | 10 | 6 |
| After-service activities | C15 | 9 | 10 | 15 | 15 |
| Quality of followers | C16 | 3 | 14 | 11 | 8 |
| Matching the SMI with the strategic mission | C17 | 19 | 16 | 13 | 13 |
| Creativity in services | C18 | 18 | 21 | 19 | 19 |
| Cross-platform presence | C19 | 4 | 19 | 18 | 17 |
| Social responsibility and ethical consideration | C20 | 21 | 15 | 20 | 20 |
| Collaboration history | C21 | 5 | 13 | 17 | 12 |
| Future possibilities | C22 | 6 | 12 | 12 | 11 |
| Criteria | Index | Expert 1 | Expert 2 | Expert 3 | Expert 4 |
|---|---|---|---|---|---|
| Appearance, sincerity, and authenticity | C1 | 17 | 22 | 22 | 21 |
| Number of followers | C2 | 1 | 1 | 1 | 1 |
| Past contents’ value and quality | C3 | 2 | 2 | 3 | 3 |
| Frequency of posts | C4 | 22 | 17 | 21 | 18 |
| Affability and public relations | C5 | 12 | 3 | 16 | 16 |
| Expertise/credibility | C6 | 13 | 5 | 2 | 14 |
| Connectedness and tangibles | C7 | 20 | 20 | 14 | 22 |
| Target market alignment | C8 | 7 | 4 | 5 | 2 |
| Reliability and trustworthiness | C9 | 8 | 6 | 7 | 4 |
| Participatory activities, engagement and argument effort | C10 | 11 | 11 | 8 | 9 |
| Potential to create quality presentation, and empathy | C11 | 14 | 7 | 9 | 7 |
| Success of past campaigns | C12 | 10 | 8 | 4 | 5 |
| Assurance and quality communication | C13 | 16 | 18 | 6 | 10 |
| Payment and cost issues | C14 | 15 | 9 | 10 | 6 |
| After-service activities | C15 | 9 | 10 | 15 | 15 |
| Quality of followers | C16 | 3 | 14 | 11 | 8 |
| Matching the SMI with the strategic mission | C17 | 19 | 16 | 13 | 13 |
| Creativity in services | C18 | 18 | 21 | 19 | 19 |
| Cross-platform presence | C19 | 4 | 19 | 18 | 17 |
| Social responsibility and ethical consideration | C20 | 21 | 15 | 20 | 20 |
| Collaboration history | C21 | 5 | 13 | 17 | 12 |
| Future possibilities | C22 | 6 | 12 | 12 | 11 |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.