Measurement model assessment of convergent validity and internal consistency (reliability)
| Construct | Code | Item | Convergent validity | Internal consistency (reliability) | ||
|---|---|---|---|---|---|---|
| Loading | Average variance extracted | Cronbach’s alpha | Composite reliability | |||
| Perceived green product quality | PPQ1 | I perceive green products with no label or symbol as being rated lower | 0.788 | 0.749 | 0.887 | 0.922 |
| PPQ2 | I perceive green products to be better quality | 0.901 | ||||
| PPQ3 | I feel confident that green products are of good quality | 0.876 | ||||
| PPQ4 | I perceive green products to be of higher quality | 0.892 | ||||
| Price sensitivity to green products | PRS1 | I will buy green products regardless of the price | 0.882 | 0.775 | 0.903 | 0.932 |
| PRS2 | I will purchase green products, although the price is quite high | 0.892 | ||||
| PRS3 | The price of green products provides value for money | 0.861 | ||||
| PRS4 | I prefer to buy green products even if they are more expensive than others | 0.885 | ||||
| Environmental concern | ENC1 | I am concerned about air pollution | 0.909 | 0.818 | 0.889 | 0.931 |
| ENC2 | I am concerned about natural resource depletion/reduction | 0.902 | ||||
| ENC3 | I am concerned about climate change | 0.903 | ||||
| Green purchase intention | GPI1 | I intend to purchase green products | 0.864 | 0.754 | 0.918 | 0.939 |
| GPI2 | I am willing to purchase green products over non-green products | 0.863 | ||||
| GPI3 | I will make an effort to purchase green products | 0.892 | ||||
| GPI4 | I intend to buy green products the next time I purchase them | 0.861 | ||||
| GPI5 | I intend to engage in activities related to purchasing green products in my daily life | 0.859 | ||||
| Construct | Code | Item | Convergent validity | Internal consistency (reliability) | ||
|---|---|---|---|---|---|---|
| Loading | Average variance extracted | Cronbach’s alpha | Composite reliability | |||
| Perceived green product quality | PPQ1 | I perceive green products with no label or symbol as being rated lower | 0.788 | 0.749 | 0.887 | 0.922 |
| PPQ2 | I perceive green products to be better quality | 0.901 | ||||
| PPQ3 | I feel confident that green products are of good quality | 0.876 | ||||
| PPQ4 | I perceive green products to be of higher quality | 0.892 | ||||
| Price sensitivity to green products | PRS1 | I will buy green products regardless of the price | 0.882 | 0.775 | 0.903 | 0.932 |
| PRS2 | I will purchase green products, although the price is quite high | 0.892 | ||||
| PRS3 | The price of green products provides value for money | 0.861 | ||||
| PRS4 | I prefer to buy green products even if they are more expensive than others | 0.885 | ||||
| Environmental concern | ENC1 | I am concerned about air pollution | 0.909 | 0.818 | 0.889 | 0.931 |
| ENC2 | I am concerned about natural resource depletion/reduction | 0.902 | ||||
| ENC3 | I am concerned about climate change | 0.903 | ||||
| Green purchase intention | GPI1 | I intend to purchase green products | 0.864 | 0.754 | 0.918 | 0.939 |
| GPI2 | I am willing to purchase green products over non-green products | 0.863 | ||||
| GPI3 | I will make an effort to purchase green products | 0.892 | ||||
| GPI4 | I intend to buy green products the next time I purchase them | 0.861 | ||||
| GPI5 | I intend to engage in activities related to purchasing green products in my daily life | 0.859 | ||||
Source(s): Authors’ own work