Table 3 Discriminant validity assessment...

Table 3

Discriminant validity assessment using Heterotrait-monotrait (HTMT) ratio of correlations

	1	2	3
1. Environmental concern
2. Green purchase intention	0.623
3. Perceived green product quality	0.575	0.697
4. Price sensitivity to green products	0.520	0.648	0.844

Source(s): Authors’ own work