Structural model assessment
| Effect | Hypothesis and relationship | Std beta | Std error | t-value | p-value | BCCI 95% | VIF | f2 | R2 | Q2predict | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| LB | UB | ||||||||||
| Direct | H1: PPQ → PRS | 0.755 | 0.038 | 19.644 | 0.000 | 0.683 | 0.809 | 1.000 | 1.325 | 0.570 | 0.567 |
| H2: PRS → GPI | 0.208 | 0.070 | 2.979 | 0.001 | 0.097 | 0.327 | 2.376 | 0.038 | 0.520 | 0.481 | |
| H3: PPQ → GPI | 0.297 | 0.065 | 4.564 | 0.000 | 0.187 | 0.401 | 2.536 | 0.072 | |||
| Indirect | H4: PPQ → PRS → GPI | 0.157 | 0.053 | 2.942 | 0.003 | 0.061 | 0.268 | ||||
| Interaction | H5a: ENC × PRS → GPI | 0.068 | 0.087 | 0.784 | 0.217 | −0.075 | 0.208 | 0.003 | |||
| H5b: ENC × PPQ → GPI | −0.162 | 0.082 | 1.982 | 0.024 | −0.299 | −0.032 | 0.019 | ||||
| Effect | Hypothesis and relationship | Std beta | Std error | BCCI 95% | VIF | f2 | Q2predict | ||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| LB | UB | ||||||||||
| Direct | 0.755 | 0.038 | 19.644 | 0.000 | 0.683 | 0.809 | 1.000 | 1.325 | 0.570 | 0.567 | |
| 0.208 | 0.070 | 2.979 | 0.001 | 0.097 | 0.327 | 2.376 | 0.038 | 0.520 | 0.481 | ||
| 0.297 | 0.065 | 4.564 | 0.000 | 0.187 | 0.401 | 2.536 | 0.072 | ||||
| Indirect | 0.157 | 0.053 | 2.942 | 0.003 | 0.061 | 0.268 | |||||
| Interaction | 0.068 | 0.087 | 0.784 | 0.217 | −0.075 | 0.208 | 0.003 | ||||
| −0.162 | 0.082 | 1.982 | 0.024 | −0.299 | −0.032 | 0.019 | |||||
Note(s): PPQ = Perceived green product quality; PRSs = Price sensitivity to green products; GPI = Green purchase intention; ENC = Environmental concern. ***p < 0.001, **p < 0.01, *p < 0.05. BCCI = Bias-corrected bootstrap confidence interval; LB = Lower Bound; UB = Upper Bound; VIF = Variance Inflation Factor; Effect size (f2): T = Trivial (<0.02), S = Small (0.02–0.15), M = Medium (0.15–0.35), L = Large (0.35 and above) Cohen (1988)
Source(s): Authors’ own work