Table 1. Discriminate validity #... | Emerald Publishing

Table 1.

Discriminate validity

#	Constructs	Mean	SD	VIF	1	2	3	4	5	6
1	Telepresence	3.41	0.902	1.281	0.928
2	Attitude toward Reels	3.05	1.034	1.039	0.342**	0.902
3	Perceived vividness	3.40	1.094	1.009	0.141	0.167***	0.937
4	Perceived informativeness	3.49	0.436	1.431	0.278	0.239	0.173*	0.908
5	Utilitarian value	3.53	1.049	1.017	0.049*	0.029**	0.029	0.321**	0.915
6	Entrepreneurial intention	3.81	1.099	1.041	0.021	0.261	0.131*	0.091**	0.391**	0.907

#	Constructs	Mean	SD	VIF	1	2	3	4	5	6
1	Telepresence	3.41	0.902	1.281	0.928
2	Attitude toward Reels	3.05	1.034	1.039	0.342**	0.902
3	Perceived vividness	3.40	1.094	1.009	0.141	0.167***	0.937
4	Perceived informativeness	3.49	0.436	1.431	0.278	0.239	0.173*	0.908
5	Utilitarian value	3.53	1.049	1.017	0.049*	0.029**	0.029	0.321**	0.915
6	Entrepreneurial intention	3.81	1.099	1.041	0.021	0.261	0.131*	0.091**	0.391**	0.907

Note(s):

Italic digits in the diagonal are square root of AVE. p < 0.100, *p < 0.050, **p < 0.010, ***p < 0.001

Source(s): Authors’ own work