Table A2. Analysis of common method bias...

Table A2.

Analysis of common method bias

Variables	Factors	Substantive Factor loading (R1)	R1²	Method Factor Loading (R²)	R2²
Telepresence	TE_1	0.911***	0.829	0.091*	0.0081
	TE_2	0.645***	0.416	0.039***	0.0015
	TE_3	0.610***	0.372	0.041**	0.0050
Attitude toward Reels	ATT_1	0.490***	0.240	−0.038*	−0.0014
	ATT_2	0.582***	0.338	0.083**	0.0068
	ATT_3	0.411***	0.168	−0.060*	0.0036
	ATT_3	0.528***	0.278	0.055	0.0030
Perceived vividness	PV_1	0.362***	0.131	0.090**	0.0081
	PV_2	0.579***	0.335	0.010*	0.0001
	PV_3	0.721***	0.519	0.067**	0.0044
Perceived informativeness	PI_1	0.549***	0.294	−0.070*	−0.0049
	PI_2	0.619***	0.383	−0.030*	0.0009
	PI_3	0.369***	0.136	0.201***	0.040
Utilitarian value	UT_1	0.583***	0.339	0.070***	0.0049
	UT_2	0.610***	0.372	0.040*	0.0016
	UT_3	0.682***	0.465	0.048***	0.0023
	UT_4	0.530***	0.280	0.045	0.0020
Entrepreneurial intention	EI_1	0.410***	0.168	0.080	0.0064
	EI_2	0.513***	0.263	0.039*	0.0015
	EI_3	0.649***	0.421	0.040	0.0016
	EI_4	0.834***	0.695	0.059	0.0034
Average		0.580	0.354	0.031	0.0047

Variables	Factors	Substantive Factor loading (R1)	R1²	Method Factor Loading (R²)	R2²
Telepresence	TE_1	0.911***	0.829	0.091*	0.0081
	TE_2	0.645***	0.416	0.039***	0.0015
	TE_3	0.610***	0.372	0.041**	0.0050
Attitude toward Reels	ATT_1	0.490***	0.240	−0.038*	−0.0014
	ATT_2	0.582***	0.338	0.083**	0.0068
	ATT_3	0.411***	0.168	−0.060*	0.0036
	ATT_3	0.528***	0.278	0.055	0.0030
Perceived vividness	PV_1	0.362***	0.131	0.090**	0.0081
	PV_2	0.579***	0.335	0.010*	0.0001
	PV_3	0.721***	0.519	0.067**	0.0044
Perceived informativeness	PI_1	0.549***	0.294	−0.070*	−0.0049
	PI_2	0.619***	0.383	−0.030*	0.0009
	PI_3	0.369***	0.136	0.201***	0.040
Utilitarian value	UT_1	0.583***	0.339	0.070***	0.0049
	UT_2	0.610***	0.372	0.040*	0.0016
	UT_3	0.682***	0.465	0.048***	0.0023
	UT_4	0.530***	0.280	0.045	0.0020
Entrepreneurial intention	EI_1	0.410***	0.168	0.080	0.0064
	EI_2	0.513***	0.263	0.039*	0.0015
	EI_3	0.649***	0.421	0.040	0.0016
	EI_4	0.834***	0.695	0.059	0.0034
Average		0.580	0.354	0.031	0.0047

Notes(s):

***p < 0.001, **p < 0.01, *p < 0.05

Source(s): Authors’ own work

Sharing Unavailable