Table A3. Statistics of CFA and...

Table A3.

Statistics of CFA and convergent validity

Confirmatory factor analysis
Statistics	Statements	Items	SFL	Reference
CR = 0.950, α = 0.890, AVE = 0.863	I forgot about my physical location	TE_1	0.887***	Kim and Ko, 2019
	I felt like I was in the arena	TE_2	0.943***
	I felt my mind was inside the arena	TE_3	0.956***
CR = 0.946, α = 0.832, AVE = 0.814	I believe that the places that appear on reality travel variety programs are good, albeit short reels	ATT_1	0.808***	Kim et al.,2020
	Short reels make me believe that the places that appear on reality travel variety programs are good places to do new startup	ATT_2	0.949***
	I like the places that appear on reality travel variety programs	ATT_3	0.986***
	Based on short reels, I find the places featured on reality travel variety programs to be attractive and gather idea for startup	ATT_4	0.855***
CR = 0.956, α = 0.891, AVE = 0.879	I thought the sensory information provided by the screen was highly vivid	PV_1	0.928***	Kim and Ko, 2019
	I thought the sensory information provided by the screen was highly rich	PV_2	0.899***
	I thought the sensory contents provided by the screen was highly detailed	PV_3	0.984***
CR = 0.934, α = 0.856, AVE = 0.826	Short reels provides me with useful information about the travel destination and their new startup idea	PI_1	0.982***	Holdack et al., 2020
	Short reels provides information that helps me in my idea of startup decision	PI_2	0.856***
	Short reels provides information to compare different startup	PI_3	0.884***
CR = 0.954, α = 0.901, AVE = 0.838	The advertisement of the product and/or services information create trust on new startup	UT_1	0.828***	(Overby and Lee, 2006)
	When I use social reels, I save time to understand	UT_2	0.981***
	I find what I do (entrepreneurship involvement) feasible	UT_3	0.807***
	To use reels on new ideas, its help me learn about start up	UT_4	0.855***
CR = 0.949, α = 0.841, AVE = 0.824	I am willing to do whatever it takes for my idea/project/startup	EI_1	0.925***	Liñán and Chen (2009), Kolvereid and Isaksen (2005)
	I will make every possible effort to run my idea/project/startup	EI_2	0.880***
	I am determined to create my own startup	EI_3	0.955***
	In one year from now I have the intention to work full time for my idea/project/startup	EI_4	0.869***

Confirmatory factor analysis
Statistics	Statements	Items	SFL	Reference
CR = 0.950, α = 0.890, AVE = 0.863	I forgot about my physical location	TE_1	0.887***	Kim and Ko, 2019
	I felt like I was in the arena	TE_2	0.943***
	I felt my mind was inside the arena	TE_3	0.956***
CR = 0.946, α = 0.832, AVE = 0.814	I believe that the places that appear on reality travel variety programs are good, albeit short reels	ATT_1	0.808***	Kim et al.,2020
	Short reels make me believe that the places that appear on reality travel variety programs are good places to do new startup	ATT_2	0.949***
	I like the places that appear on reality travel variety programs	ATT_3	0.986***
	Based on short reels, I find the places featured on reality travel variety programs to be attractive and gather idea for startup	ATT_4	0.855***
CR = 0.956, α = 0.891, AVE = 0.879	I thought the sensory information provided by the screen was highly vivid	PV_1	0.928***	Kim and Ko, 2019
	I thought the sensory information provided by the screen was highly rich	PV_2	0.899***
	I thought the sensory contents provided by the screen was highly detailed	PV_3	0.984***
CR = 0.934, α = 0.856, AVE = 0.826	Short reels provides me with useful information about the travel destination and their new startup idea	PI_1	0.982***	Holdack et al., 2020
	Short reels provides information that helps me in my idea of startup decision	PI_2	0.856***
	Short reels provides information to compare different startup	PI_3	0.884***
CR = 0.954, α = 0.901, AVE = 0.838	The advertisement of the product and/or services information create trust on new startup	UT_1	0.828***	(Overby and Lee, 2006)
	When I use social reels, I save time to understand	UT_2	0.981***
	I find what I do (entrepreneurship involvement) feasible	UT_3	0.807***
	To use reels on new ideas, its help me learn about start up	UT_4	0.855***
CR = 0.949, α = 0.841, AVE = 0.824	I am willing to do whatever it takes for my idea/project/startup	EI_1	0.925***	Liñán and Chen (2009), Kolvereid and Isaksen (2005)
	I will make every possible effort to run my idea/project/startup	EI_2	0.880***
	I am determined to create my own startup	EI_3	0.955***
	In one year from now I have the intention to work full time for my idea/project/startup	EI_4	0.869***

Note(s):

SFL = standardized factor loadings, CR = composite reliability, AVE = average variance extracted, α = Cronbach’s alpha; telepresnce(TE), attitude toward reel (ATT), perceived vividness (PV), perceived informativeness (PI) utilitarian value (UT), entrepreneurial value (EI). ***p < 0.01, **p < 0.05, *p < 0.1

Source(s): Authors’ own work

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