Table 4. The two-way ANOVA results for... | Emerald Publishing

Table 4.

The two-way ANOVA results for the moderating effect of theme congruence (high vs low) for Study 2

DV	Source	SSE	df	MSE	F	p-value	Partial (η²)	Hypotheses
Aesthetics								H5b (Supported)
Positive emotions	Aesthetics experience	13.677	1	13.677	64.649	<0.001	0.262	H5b (Supported)
	Theme congruence	6.688	1	6.688	31.61	<0.001	0.148
	Aesthetics experience * Theme congruence	5.498	1	5.498	25.989	<0.001***	0.125
Experience memorability	Aesthetics experience	13.877	1	13.877	58.947	<0.001	0.245
	Theme congruence	6.699	1	6.699	28.456	<0.001	0.135
	Aesthetics experience * Theme congruence	5.625	1	5.625	23.895	<0.001***	0.116
Escapism
Positive emotions	Escapism experience	31.224	1	31.224	195.463	<0.001	0.518
	Theme congruence	15.701	1	15.701	98.292	<0.001	0.351
	Escapism experience* Theme congruence	13.354	1	13.354	83.599	<0.001***	0.315
Experience memorability	Escapism experience	32.528	1	32.528	133.997	<0.001	0.424
	Theme congruence	15.835	1	15.835	65.232	<0.001	0.264
	Escapism experience* Theme congruence	13.140	1	13.140	54.128	<0.001***	0.229

DV	Source	SSE	df	MSE	F	p-value	Partial (η²)	Hypotheses
Aesthetics								H5b (Supported)
Positive emotions	Aesthetics experience	13.677	1	13.677	64.649	<0.001	0.262	H5b (Supported)
	Theme congruence	6.688	1	6.688	31.61	<0.001	0.148
	Aesthetics experience * Theme congruence	5.498	1	5.498	25.989	<0.001***	0.125
Experience memorability	Aesthetics experience	13.877	1	13.877	58.947	<0.001	0.245
	Theme congruence	6.699	1	6.699	28.456	<0.001	0.135
	Aesthetics experience * Theme congruence	5.625	1	5.625	23.895	<0.001***	0.116
Escapism
Positive emotions	Escapism experience	31.224	1	31.224	195.463	<0.001	0.518
	Theme congruence	15.701	1	15.701	98.292	<0.001	0.351
	Escapism experience* Theme congruence	13.354	1	13.354	83.599	<0.001***	0.315
Experience memorability	Escapism experience	32.528	1	32.528	133.997	<0.001	0.424
	Theme congruence	15.835	1	15.835	65.232	<0.001	0.264
	Escapism experience* Theme congruence	13.140	1	13.140	54.128	<0.001***	0.229

Note(s):

Note(s):*p < 0.05;

**p < 0.01;

***p < 0.001

Source(s): Authors’ own work