Table 2.

Theories used in publications

Theory, model or frameworkFrequency
Technology-related theories
Technology acceptance model (TAM)*10
Unified theory of acceptance and use of technology 2 (UTAUT2)3
UTAUT2
Diffusion of innovation theory2
Typology of human capability1
Technology–organization–environment1
Technology readiness index1
Uncanny valley theory1
Social and psychological theories
Uses and gratifications (U&G) theory*4
Theory of reasoned action (TRA)*4
Service-dominant logic3
Theory of planned behavior (TPB)*2
Experience economy model2
Social technology acceptance model1
Consumer decision journey1
Foucauldian theory1
Neuropsychological theory1
Theory of consumption values1
Environmental psychology theory1
Social representation theory1
Trust transfer theory1
Leisure constraints theory1
Cognitive–affective–behavioral model1
Push-and-pull theory1
Expectation–confirmation model1
Communication theories
Social-Mediated crisis communication model2
Situational crisis communication theory1
Presence theory1
Cultivation theory1
Agenda-setting theory1
Note(s):

*indicates interdisciplinary application. The number of theories may not match the number of articles reviewed, as not all articles include a theoretical foundation

Source(s): Authors’ own work

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