Analysis of construct reliability with convergent validity
| Constructs | Cronbach’s alpha | Composite reliability (ρ_a) | Composite reliability (ρ_c) | Average variance extracted (AVE) |
|---|---|---|---|---|
| Content attributes | 0.811 | 0.734 | 0.725 | 0.503 |
| Personal attributes | 0.842 | 0.744 | 0.741 | 0.519 |
| Dedication | 0.763 | 0.729 | 0.727 | 0.582 |
| Knowledge-oriented leadership | 0.728 | 0.738 | 0.725 | 0.671 |
| Opinion leadership | 0.736 | 0.741 | 0.725 | 0.570 |
| Performance on social media (PSM) | 0.709 | 0.712 | 0.774 | 0.663 |
| Constructs | Cronbach’s alpha | Composite reliability (ρ_a) | Composite reliability (ρ_c) | Average variance extracted ( |
|---|---|---|---|---|
| Content attributes | 0.811 | 0.734 | 0.725 | 0.503 |
| Personal attributes | 0.842 | 0.744 | 0.741 | 0.519 |
| Dedication | 0.763 | 0.729 | 0.727 | 0.582 |
| Knowledge-oriented leadership | 0.728 | 0.738 | 0.725 | 0.671 |
| Opinion leadership | 0.736 | 0.741 | 0.725 | 0.570 |
| Performance on social media ( | 0.709 | 0.712 | 0.774 | 0.663 |
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