Influencers case study
| Variable | La cocina de poblete | Teresa guitar | Comerte córdoba |
|---|---|---|---|
| Knowledge-oriented leadership (K-OL) | Promotes cultural knowledge through traditional recipes. Encourages interaction with followers by sharing culinary experiences | Positioned as a leader in blending flamenco with other styles, inspiring musical innovation | Promotes gastronomic collaboration and openness to new culinary trends |
| Opinion leadership (OL) | A role model in preserving traditional Manchegan cuisine | Influences perceptions of flamenco boundaries, setting new musical trends | A source of information and a reference point for Cordoban gastronomy |
| Content attributes (CA) | Authentic, entertaining and high-quality content that connects with followers | Innovative and high-quality performances that captivate diverse audiences | Informative and unique multimedia content that enriches the experience of its followers |
| Personal attributes (PA) | An authentic and approachable personality, standing out for his presence in traditional cooking settings | Prestige as a flamenco guitarist and international artist enhances her reliability and social appeal | Recognized for organizing high-impact culinary events within the local community |
| Dedication (D) | Highly dedicated to content creation, investing time and resources to deliver authenticity | Transitioning to international concerts reflects strong professional commitment | Significant investment of time and resources in planning and organizing gastronomic events |
| Performance on social media (PSM) | Notable growth in followers and interaction metrics (likes, comments) | Social media amplifies her international reach, increasing likes and shares | Strategic use of social media to promote events and boost attendance and online interaction |
| Variable | La cocina de poblete | Teresa guitar | Comerte córdoba |
|---|---|---|---|
| Knowledge-oriented leadership (K-OL) | Promotes cultural knowledge through traditional recipes. Encourages interaction with followers by sharing culinary experiences | Positioned as a leader in blending flamenco with other styles, inspiring musical innovation | Promotes gastronomic collaboration and openness to new culinary trends |
| Opinion leadership ( | A role model in preserving traditional Manchegan cuisine | Influences perceptions of flamenco boundaries, setting new musical trends | A source of information and a reference point for Cordoban gastronomy |
| Content attributes ( | Authentic, entertaining and high-quality content that connects with followers | Innovative and high-quality performances that captivate diverse audiences | Informative and unique multimedia content that enriches the experience of its followers |
| Personal attributes ( | An authentic and approachable personality, standing out for his presence in traditional cooking settings | Prestige as a flamenco guitarist and international artist enhances her reliability and social appeal | Recognized for organizing high-impact culinary events within the local community |
| Dedication (D) | Highly dedicated to content creation, investing time and resources to deliver authenticity | Transitioning to international concerts reflects strong professional commitment | Significant investment of time and resources in planning and organizing gastronomic events |
| Performance on social media ( | Notable growth in followers and interaction metrics (likes, comments) | Social media amplifies her international reach, increasing likes and shares | Strategic use of social media to promote events and boost attendance and online interaction |
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