Table 7. Summary of the acceptance of... | Emerald Publishing

Table 7.

Summary of the acceptance of propositions

Propositions	Decision	Justification
P1: K-OL and PSM	Partially accept	Although K-OL appears in successful configurations (S1, S4 and S7) and cases like La Cocina de Poblete demonstrate its effectiveness in fostering cultural learning, its impact is not universal. It is not a necessary condition in all successful configurations and its effectiveness depends on the context (e.g. educational or cultural content)
P2: Opinion leadership (OL) and PSM	Accept	OL is the most consistent and frequent factor in fsQCA, standing out in key solutions like S10 (80% coverage). Cases such as Teresa Guitar and Comerte Córdoba show how opinion leadership expands reach, builds trust and increases engagement
P3: Content Attributes (CA) and PSM	Accept	CA is a recurrent condition in highly effective configurations (S7, S9 and S10). Cases like Comerte Córdoba highlight how unique and visually appealing content improves interaction and impact
P4: Personal Attributes (PA) and PSM	Partially accept	Although PA appears in some configurations (S4 and S5) and contributes to improving audience connection, its impact is less consistent compared to OL or CA. The analyzed cases, such as Teresa Guitar, highlights its relevance in specific contexts, but it is not a determining factor in all high-performance configurations
P5: Dedication (D) and PSM	Accept	Dedication is a complementary factor present in configurations like S6 and S8. Cases like La Cocina de Poblete demonstrate that constant effort drives growth. However, its impact is lower in terms of consistency in fsQCA and by itself, it does not guarantee success if other key factors like OL or CA are absent

Propositions	Decision	Justification
P1: K-OL and PSM	Partially accept	Although K-OL appears in successful configurations (S1, S4 and S7) and cases like La Cocina de Poblete demonstrate its effectiveness in fostering cultural learning, its impact is not universal. It is not a necessary condition in all successful configurations and its effectiveness depends on the context (e.g. educational or cultural content)
P2: Opinion leadership (OL) and PSM	Accept	OL is the most consistent and frequent factor in fsQCA, standing out in key solutions like S10 (80% coverage). Cases such as Teresa Guitar and Comerte Córdoba show how opinion leadership expands reach, builds trust and increases engagement
P3: Content Attributes (CA) and PSM	Accept	CA is a recurrent condition in highly effective configurations (S7, S9 and S10). Cases like Comerte Córdoba highlight how unique and visually appealing content improves interaction and impact
P4: Personal Attributes (PA) and PSM	Partially accept	Although PA appears in some configurations (S4 and S5) and contributes to improving audience connection, its impact is less consistent compared to OL or CA. The analyzed cases, such as Teresa Guitar, highlights its relevance in specific contexts, but it is not a determining factor in all high-performance configurations
P5: Dedication (D) and PSM	Accept	Dedication is a complementary factor present in configurations like S6 and S8. Cases like La Cocina de Poblete demonstrate that constant effort drives growth. However, its impact is lower in terms of consistency in fsQCA and by itself, it does not guarantee success if other key factors like OL or CA are absent

Source(s): Authors’ own work