Multiple linear regression results for favoritism (H1a)
| Independent variables | Dependent variable: number of likes | |||
|---|---|---|---|---|
| Coefficient | SE | t | p | |
| a) H1a for Trump’s page | ||||
| LoveEmoji | 1.3484 | 0.2362 | 5.708 | 1.51e-8*** |
| HaHaEmoji | 3.4485 | 0.6486 | 5.317 | 1.3e-7*** |
| WowEmoji | −5.9540 | 6.4513 | −0.923 | 0.356 |
| SadEmoji | 2.6847 | 3.5837 | 0.749 | 0.454 |
| AngryEmoji | 1.1034 | 0.9312 | 1.185 | 0.236 |
| b) H1a for Clinton’s page | ||||
| LoveEmoji | 3.4019 | 0.1231 | 27.645 | <2e-16*** |
| HaHaEmoji | 4.6003 | 0.7134 | 6.449 | 1.61e-10*** |
| WowEmoji | 11.2541 | 2.2788 | 4.939 | 8.94e-7*** |
| SadEmoji | 5.2400 | 0.5739 | 9.130 | <2e-16*** |
| AngryEmoji | −1.3016 | 0.6021 | −2.162 | 0.0308* |
| Independent variables | Dependent variable: number of likes | |||
|---|---|---|---|---|
| Coefficient | SE | |||
| a) | ||||
| 1.3484 | 0.2362 | 5.708 | 1.51e-8 | |
| 3.4485 | 0.6486 | 5.317 | 1.3e-7 | |
| −5.9540 | 6.4513 | −0.923 | 0.356 | |
| 2.6847 | 3.5837 | 0.749 | 0.454 | |
| 1.1034 | 0.9312 | 1.185 | 0.236 | |
| b) | ||||
| 3.4019 | 0.1231 | 27.645 | <2e-16 | |
| 4.6003 | 0.7134 | 6.449 | 1.61e-10 | |
| 11.2541 | 2.2788 | 4.939 | 8.94e-7 | |
| 5.2400 | 0.5739 | 9.130 | <2e-16 | |
| −1.3016 | 0.6021 | −2.162 | 0.0308 | |
R2 = 0.11; adjusted R2 = 0.1055; R2 = 0.5371; adjusted R2 = 0.5353; significance codes: 0 *** 0.001 ** 0.01 * 0.05°
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.