Table 6. Multiple linear regression... | Emerald Publishing

Table 6.

Multiple linear regression results for conversation (H1b)

Independent variables	Dependent variable: number of comments
Independent variables	Coefficient	SE	t	p
a) H1b for Trump’s page
LoveEmoji	4.2192	0.1048	40.261	<2e-16***
HaHaEmoji	−1.0718	0.2877	−3.725	0.000206***
WowEmoji	−29.5624	2.8619	−10.329	<2e-16***
SadEmoji	3.8839	1.5898	2.443	0.014739*
AngryEmoji	10.2445	0.4131	24.800	<2e-16***
b) H1b for Clinton’s page
LoveEmoji	1.37767	0.04103	33.580	<2e-16***
HaHaEmoji	0.23008	0.23784	0.967	0.333534
WowEmoji	−6.73020	0.75977	−8.858	<2e-16***
SadEmoji	−2.62935	0.19135	−13.741	<2e-16***
AngryEmoji	3.95334	0.20073	19.695	<2e-16***

Independent variables	Dependent variable: number of comments
Independent variables	Coefficient	SE	t	p
a) H1b for Trump’s page
LoveEmoji	4.2192	0.1048	40.261	<2e-16***
HaHaEmoji	−1.0718	0.2877	−3.725	0.000206***
WowEmoji	−29.5624	2.8619	−10.329	<2e-16***
SadEmoji	3.8839	1.5898	2.443	0.014739*
AngryEmoji	10.2445	0.4131	24.800	<2e-16***
b) H1b for Clinton’s page
LoveEmoji	1.37767	0.04103	33.580	<2e-16***
HaHaEmoji	0.23008	0.23784	0.967	0.333534
WowEmoji	−6.73020	0.75977	−8.858	<2e-16***
SadEmoji	−2.62935	0.19135	−13.741	<2e-16***
AngryEmoji	3.95334	0.20073	19.695	<2e-16***

Notes:

R² = 0.8191; adjusted R² = 0.8182; R² = 0.55; adjusted R² = 0.5431; significance codes: 0 *** 0.001 ** 0.01 * 0.05°

Source: Table by the author